Head of Marketing

Eleken

Polska

Hybrid

PLN 156,000 - 274,000

Full time

12 days ago

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Benefits offered by this job

Flexible working hours

Fully remote position

Co-working space compensation

Finance/accounting support

Employee referral bonuses

Internal learning activities

Reading club and library access

Paid vacation and sick leave

Job summary

Eleken is a UI/UX design agency specializing in SaaS products. We are seeking a senior marketing leader to own the direction of the marketing function, scale lead generation, and tie your work to revenue. You will manage a small team, set priorities, and drive funnel improvements with analytics.

Work remotely with flexible hours and collaborate directly with executive leadership to shape strategy and growth. Strong analytical mindset and SEO/content marketing experience are essential.

Qualifications

5+ years of overall marketing experience.
Experience leading a marketing team and setting direction.
Strong analytical skills; data-driven decisions.
Research-driven, analytical mindset exploring context.
Comfortable with ambiguity and open-ended problems.
Background in B2B services or enterprise marketing is a plus.
English reading/writing proficiency; no critical speaking requirement.
Experience with SEO/content marketing as a primary channel.

Responsibilities

Manage the marketing team and set its direction and priorities.
Own the volume and conversion of leads into contracts, focusing on SEO/content.
Turn open-ended problems into concrete, measurable outcomes.
Research market, clients, competitors, and product to inform decisions.
Test and roll out new lead generation channels (paid ads, webinars, ABM).
Bring in a technical specialist or business analyst when needed.
Report directly to the CEO on results and progress.

Skills

Marketing leadership

Team management

Data-driven analytics

Research mindset

Ambiguity tolerance

B2B/enterprise marketing

English proficiency

SEO/content marketing

Job description

Team: Marketing Department
Location: Remote, Ukraine
Employment Type: Full-time

Why Join Eleken

At Eleken, people are trusted to own their work and make meaningful decisions. This role is a chance to not just execute someone else's brief, but to actually set the direction for the marketing function and see a direct line between your work and the company's revenue.

About the Company

Eleken is a UI/UX design agency specializing in SaaS products. The company operates on a subscription-based model, providing dedicated design teams integrated into client workflows, focused on user-centered design that helps businesses scale and succeed.

Required Skills & Experience

Overall marketing experience of roughly 5+ years (not necessarily all of it in a leadership role)
Experience managing a marketing team — able to set direction and define tasks, not just execute ones already handed to you
Strong analytical skills: comfortable with numbers, understands funnel economics, makes decisions based on data rather than abstractions
A research-driven, analytical mindset — willing to dig independently into context (product, clients, business processes, competitors, market) until a problem actually makes sense
Comfortable with ambiguity: able to take on open-ended problems with no ready-made solution and define the first steps yourself
Background in a B2B service business (an agency of 100+ people) or in enterprise-segment marketing (account-based marketing, working with funnels for large clients) is a strong plus
English — confident reading and writing (spoken English is not critical; the role has no direct client‑facing communication)
Experience with SEO/content marketing as a primary lead generation channel

Nice to Have

Experience in design agencies or adjacent IT service companies
Experience launching or scaling new channels — paid advertising, webinars, LinkedIn ABM
Understanding of how SEO and search are evolving under the influence of LLMs/AI

Main Responsibilities

Manage the marketing team (SEO specialist, content writers, SMM specialist) and set its direction and priorities
Own the key metric — the volume and conversion of leads into contracts — with a focus on improving the effectiveness of the main channel (SEO/content)
Turn open-ended problems into concrete, measurable outcomes for the team
Research the market, clients, competitors, and the company's own product to make informed decisionsоз
Test and roll out new lead generation channels (paid ads, webinars, ABM) where the economics justify it
Bring in a technical specialist or business analyst as needed to execute initiatives
Report directly to the CEO on results and progress

What We Offer