GTM Specialist – Content & Marketing

Altimi; Wrocław; Hybrid; PLN 140,000 - 190,000; Full time

Benefits offered by this job

Private medical care

Life insurance

Sport card

Remote work options

Job summary

Altimi is seeking a GTM Specialist to craft content and messaging for sales and marketing across outreach, LinkedIn, case studies, and campaign materials. You will track content performance, turn insights into new content, and collaborate with the Marketing Manager to set direction and priorities.

The role emphasizes initiative, clarity, and measurable results, with options for fully remote or hybrid work from Wroclaw.

Qualifications

• 2–5 years of experience in content marketing, B2B copywriting, digital marketing or a similar role.
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Responsibilities

• Define ICP segments, buyer personas and their pain points.
• Create messaging and value propositions for each segment.
• Maintain messaging consistency across outreach, LinkedIn, the website and sales materials.
• Write outreach content for LinkedIn and cold email sequences: hooks, messages and follow-ups.
• Prepare supporting materials for campaigns, such as one-pagers, case studies and landing page copy.
• Turn market signals and customer insights into timely, relevant content.
• Plan and create content for the company LinkedIn page and support experts with personal branding.
• Write articles, case studies and newsletters showing IT services expertise.
• Repurpose content across formats and channels for more impact.
• A/B test hooks, subject lines and value propositions.
• Track content performance: reply rates, engagement, conversions to meetings.
• Draw conclusions and improve content accordingly.
• Prepare a weekly report for the Marketing Manager: what worked, what didn’t.
• Use AI tools and workflows to produce content faster.
• Experiment with new tools and share results with the team.

Skills

Content marketing

B2B copywriting

Digital marketing

Analytical approach

AI writing tools

LinkedIn

Email marketing

Lemlist

HubSpot

Self-driven

Tools

Lemlist

HubSpot

Job description

Altimi is a technology acceleration partner with impressive experience spanning over 20 years, specializing in the successful delivery of software development projects for international customers. We are based in Poland. Our main area of operation is the DACH region and Scandinavia, where we are known for providing top-notch software development services.

Our primary focus are managed services for companies seeking to accelerate growth, solve complex tech problems, build MVP/POC and/or modify legacy infrastructures.

The main area of competence include Product & Application Engineering, DevOps, Cloud Security & Managed Services and AI & Data Enablement.

Role Overview

As a GTM Specialist, you’ll play a key role in how we communicate with potential clients. You’ll be responsible for creating content and messaging that support our sales and marketing activities: outreach messages and email sequences, LinkedIn posts, articles, case studies and campaign materials. You’ll also track how your content performs and use the data to decide what works and what to create next.

You’ll work closely with our Marketing Manager, who sets the direction and priorities and supports you along the way. We’re looking for someone who takes initiative, writes with ease and likes to see clear results of their work.

Responsibilities

• Work with the Marketing Manager and the sales team to define ICP segments, buyer personas and their pain points
• Create clear messaging and value propositions for each segment
• Keep messaging consistent across outreach, LinkedIn, the website and sales materials

Campaign content

• Write outreach content for LinkedIn and cold email sequences: hooks, messages and follow-ups
• Prepare supporting materials for campaigns, such as one-pagers, case studies and landing page copy
• Turn market signals and customer insights into timely, relevant content

Content marketing & brand presence

• Plan and create content for the company LinkedIn page and support experts and leaders with their personal branding
• Write articles, case studies and newsletters that show our expertise in IT services
• Repurpose content across formats and channels to get more out of every piece

Testing & analytics

• A/B test hooks, subject lines, value propositions and formats
• Track content and campaign performance: reply rates, engagement, conversion to meetings
• Draw conclusions from the data and turn them into better content
• Prepare a weekly report for the Marketing Manager: what worked, what didn’t, what’s next

AI-assisted content

• Use AI tools and workflows to produce content faster without lowering quality
• Experiment with new tools and share what works with the team

Requirements

• 2–5 years of experience in content marketing, B2B copywriting, digital marketing or a similar role
• Knowledge of the IT services and IT consulting market
• Excellent written English: you can write short, clear copy that makes people reply
• Examples of your work (portfolio, posts, campaigns) that you can show us
• Analytical approach: you use data, not gut feeling, to decide what works
• Hands-on experience with AI writing tools and curiosity about AI agents and workflows
• Basic understanding of LinkedIn, email marketing and tools such as Lemlist or HubSpot
• Self-driven, quick to act and comfortable with a high pace

Whats in it for you?

• Join for a role, stay for the development: More than 40% of our team is working with us longer than 5 years. Explore diverse domains, projects and modern technologies through internal mobility.
• Learn from the best: Almost 60% of all our colleague has over 10 years of professional experience.
• Flexibility: Work fully remotely, full-time from our office in Wroclaw or in a hybrid model.
• Practical benefits: private medical care, life insurance, sport card.