GTM & Content Marketing Strategist – B2B IT

Altimi; Wrocław; Hybride; PLN 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Private medical care

Life insurance

Sport card

Remote work options

Résumé du poste

Altimi is seeking a GTM Specialist to craft content and messaging for sales and marketing across outreach, LinkedIn, case studies, and campaign materials. You will track content performance, turn insights into new content, and collaborate with the Marketing Manager to set direction and priorities.

The role emphasizes initiative, clarity, and measurable results, with options for fully remote or hybrid work from Wroclaw.

Qualifications

• 2–5 years of experience in content marketing, B2B copywriting, digital marketing or a similar role.
• ,

Responsabilités

• Define ICP segments, buyer personas and their pain points.
• Create messaging and value propositions for each segment.
• Maintain messaging consistency across outreach, LinkedIn, the website and sales materials.
• Write outreach content for LinkedIn and cold email sequences: hooks, messages and follow-ups.
• Prepare supporting materials for campaigns, such as one-pagers, case studies and landing page copy.
• Turn market signals and customer insights into timely, relevant content.
• Plan and create content for the company LinkedIn page and support experts with personal branding.
• Write articles, case studies and newsletters showing IT services expertise.
• Repurpose content across formats and channels for more impact.
• A/B test hooks, subject lines and value propositions.
• Track content performance: reply rates, engagement, conversions to meetings.
• Draw conclusions and improve content accordingly.
• Prepare a weekly report for the Marketing Manager: what worked, what didn’t.
• Use AI tools and workflows to produce content faster.
• Experiment with new tools and share results with the team.

Connaissances

Content marketing

B2B copywriting

Digital marketing

Analytical approach

AI writing tools

LinkedIn

Email marketing

Lemlist

HubSpot

Self-driven

Outils

Lemlist

HubSpot

Description du poste

Altimi is seeking a GTM Specialist to craft content and messaging for sales and marketing across outreach, LinkedIn, case studies, and campaign materials. You will track content performance, turn insights into new content, and collaborate with the Marketing Manager to set direction and priorities.

The role emphasizes initiative, clarity, and measurable results, with options for fully remote or hybrid work from Wroclaw.