GTM Specialist – Campaigns & Automation

Traffit; Wrocław; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Private medical care

Life insurance

Sport card

Job summary

Altimi is seeking a GTM Specialist to drive outbound lead generation and multi-channel campaigns. You will define ICPs, build and maintain lead lists, and optimize outreach across LinkedIn and email sequences.

You’ll analyze campaign performance and refine strategies in collaboration with the Marketing Manager. You should enjoy testing new approaches, be curious about AI-enabled workflows, and thrive in a results-driven environment with flexible remote/hybrid options from Wroclaw or other

Qualifications

• 2-5 years of experience in outbound, lead generation, sales development, growth or marketing operations.
• Knowledge of the IT services and IT consulting market.
• Hands-on experience with GTM tools such as Lemlist, Zapmail, Clay, Make.com, AI Ark or HubSpot, or a strong willingness to learn them fast.
• A systems mindset: you understand how data, integrations and workflows connect.
• Comfortable turning operational needs into simple automations.
• Analytical: you can read a funnel and draw conclusions from it.
• Curious about new GTM tools and excited to experiment with AI agents and workflows.
• Results-driven and comfortable talking to customers.

Responsibilities

• Define ICP segments and buyer personas with the Marketing Manager and sales team.
• Gather and act on market signals (hiring, funding, tech changes, leadership moves, intent data).
• Build, enrich and maintain lead lists for each ICP segment.
• Run and improve LinkedIn outreach and cold email sequences.
• Turn campaign messaging into live, well-targeted campaigns.
• Test and add new channels and formats.
• Launch at least one new outreach action every week.
• Qualify leads and move them through the funnel to meetings.
• Hand meetings over to the sales team.
• Build new workflows, including AI-agent-based ones, that raise output and quality.
• Check campaign performance daily and track pipeline activity.

Skills

Lead generation

GTM tools experience

Analytical thinking

Communication

Automation mindset

Tools

Lemlist

Zapmail

Clay

Make.com

AI Ark

HubSpot

Job description

Altimi is a technology acceleration partner with impressive experience spanning over 20 years, specializing in the successful delivery of software development projects for international customers. We are based in Poland. Our main area of operation is the DACH region and Scandinavia, where we are known for providing top-notch software development services.

Our primary focus are managed services for companies seeking to accelerate growth, solve complex tech problems, build MVP/POC and/or modify legacy infrastructures.

The main area of competence include Product & Application Engineering, DevOps, Cloud Security & Managed Services and AI & Data Enablement.

Role Overview

As a GTM Specialist, you’ll play a key role in how we reach new clients. You’ll be responsible for the day-to-day execution of our outbound activities: building lead lists, tracking market signals, launching multi-channel campaigns, managing follow-ups and booking meetings for the sales team. You’ll also analyse the results to see what works and how to improve conversion.

You’ll work closely with our Marketing Manager, who sets the direction and priorities and supports you along the way. We’re looking for someone who takes initiative, enjoys testing new approaches and likes to see clear results of their work.

Responsibilities

Targeting & signals

• Work with the Marketing Manager and the sales team to define ICP segments and buyer personas
• Gather and act on market and buying signals (hiring, funding, tech changes, leadership moves, intent data)
• Build, enrich and maintain lead lists for each ICP segment
• Run and improve LinkedIn outreach and cold email sequences. Both channels are already set up, and your job is to take them further
• Turn agreed campaign messaging into live, well-targeted campaigns
• Test and add new channels and formats
• Launch at least one new outreach action every week

Follow-up & conversion

• Make sure every lead gets timely, consistent follow-up
• Qualify interested leads and move them through the funnel to booked meetings
• Hand meetings over smoothly to the sales team
• Keep automations and data flowing smoothly between tools
• Build new workflows, including AI-agent-based ones, that raise output and quality

Analytics & reporting

• Check campaign performance daily: queues, deliverability, reply and positive-reply rates
• Track pipeline activity in the CRM and flag blockers early
• Analyse the funnel from first contact to closed deal and turn the findings into concrete improvements
• Prepare a weekly report for the Marketing Manager: what worked, what didn’t, what’s next

Requirements

• 2-5 years of experience in outbound, lead generation, sales development, growth or marketing operations
• Knowledge of the IT services and IT consulting market
• Hands-on experience with GTM tools such as Lemlist, Zapmail, Clay, Make.com, AI Ark or HubSpot, or a strong willingness to learn them fast
• A systems mindset: you understand how data, integrations and workflows connect
• Comfortable turning operational needs into simple automations
• Analytical: you can read a funnel and draw conclusions from it
• Curious about new GTM tools and excited to experiment with AI agents and workflows
• Results-driven and comfortable talking to customers

Whats in it for you?

• Join for a role, stay for the development: More than 40% of our team is working with us longer than 5 years. Explore diverse domains, projects and modern technologies through internal mobility.
• Learn from the best: Almost 60% of all our colleague has over 10 years of professional experience.
• Flexibility: Work fully remotely, full-time from our office in Wroclaw or in a hybrid model.
• Practical benefits: private medical care, life insurance, sport card.