Global Marketing Director for Systemic War

GamesIndustry International; Warszawa; On-site; PLN 250,000 - 370,000; Full time

Benefits offered by this job

Competitive compensation

Independent contractor / B2B agreement

Leadership role with global impact

Job summary

Play of Battle in Warsaw seeks an experienced Marketing Director / Head of Marketing to lead the global marketing strategy for Systemic War. You will shape how the game is positioned, communicated, and experienced by players, media, creators, and partners worldwide.

This hands-on leadership role influences the project, brand, and marketing organization, with openness to candidates from outside the video game industry. Onsite in Warsaw and strong English required.

Qualifications

• 5+ years of relevant marketing experience.
• Strong understanding of brand building and storytelling.
• Experience planning and executing large-scale marketing campaigns.
• Experience with digital channels, social media, PR, events, and partnerships.
• Fluent English and ability to operate in an international environment.

Responsibilities

• Define and execute the global marketing strategy for Systemic War.
• Build a strong brand around the game and its setting.
• Plan and lead major product beats, campaigns, and the full commercial launch.
• Develop integrated campaigns across digital channels, creators, PR, events, and paid media.
• Create marketing initiatives that generate organic attention and content.
• Build relationships with media, influencers, partners, and agencies.
• Align marketing with product vision and roadmap with internal teams.
• Define KPIs, measure campaign performance, and improve effectiveness.
• Build and develop the internal marketing team as the project scales.
• Manage external marketing partners, agencies, and budgets.
• Shape the long-term positioning of Play of Battle as a studio and brand.

Skills

Marketing experience

Brand building

Campaign planning

Digital marketing

Leadership

English fluency

Job description

Play of Battle in Warsaw seeks an experienced Marketing Director / Head of Marketing to lead the global marketing strategy for Systemic War. You will shape how the game is positioned, communicated, and experienced by players, media, creators, and partners worldwide.

This hands-on leadership role influences the project, brand, and marketing organization, with openness to candidates from outside the video game industry. Onsite in Warsaw and strong English required.