Marketing Director

Techland; Województwo dolnośląskie; On-site; PLN 300,000 - 460,000; Full time

Benefits offered by this job

Private medical care

Life insurance

Flexible working hours

HR Business Partner support

Job summary

Techland is seeking a Marketing Director to lead its global marketing function, shaping how our games are positioned, launched, and supported throughout their lifecycle. You will build marketing strategies that strengthen our brands, grow player communities, and deliver commercial results across key markets.

As part of the publishing leadership team, you will work closely with Product, Publishing, Creative, and Development teams to bring our games to market, support long-term franchise growth,

Qualifications

• 10+ years of marketing leadership experience, ideally in AAA games.
• Proven track record leading large-scale international campaigns from planning through execution.
• Strong expertise in brand, digital, performance marketing, and user acquisition.
• Experience building and developing multidisciplinary marketing teams.
• Ability to balance long-term brand building with short-term commercial objectives.
• Excellent communication and stakeholder management skills.

Responsibilities

• Set the overall marketing direction for Techland’s games, covering brand, communications, UA, and performance marketing.
• Develop marketing plans and processes to enable cross-team execution.
• Define positioning, messaging, and go-to-market strategies with Product, Publishing and Creative teams.
• Lead global campaigns from announcement through launch and post-launch support.
• Define success metrics and review campaign performance to improve results.
• Oversee creation of marketing materials: trailers, art, digital campaigns, social content, assets.
• Manage and develop Brand, Communications, UA, and Creative Production teams.
• Plan and manage marketing budgets to ensure value and impact.
• Build relationships with agencies, platforms, media outlets, and external partners.
• Monitor industry trends and opportunities to optimize marketing efforts.

Skills

Senior leadership

AAA games experience

International campaigns

Brand marketing

Digital marketing

Performance marketing

User acquisition

Budget management

Stakeholder management

English fluency

Job description

As Marketing Director you will lead Techland’s global marketing function, shaping how our games are positioned, launched, and supported throughout their lifecycle. In this role you will be responsible for building marketing strategies that strengthen our brands, grow player communities, and deliver commercial results across key markets.

As part of the publishing leadership team, you will work closely with Product, Publishing, Creative, and Development teams to bring our games to market, support long-term franchise growth, and continue evolving Techland’s publishing capabilities.

Your daily tasks:

• Setting the overall marketing direction for Techland’s games across brand, communications, user acquisition, and performance marketing.
• Developing clear marketing plans and processes that support effective execution across teams and projects.
• Working with Product, Publishing and Creative teams to define positioning, messaging, and go-to-market plans.
• Leading global marketing campaigns from announcement through launch and post-launch support.
• Defining success metrics and regularly reviewing campaign performance to improve results.
• Overseeing the creation of marketing materials, including trailers, key art, digital campaigns, social content, and promotional assets.
• Managing and developing teams across Brand, Communications, User Acquisition, and Creative Production.
• Planning and managing marketing budgets, ensuring resources are allocated effectively and investments deliver value.
• Building and maintaining strong relationships with agencies, platform partners, media outlets, and other external partners.
• Monitoring industry trends, audience behaviour, and emerging channels to identify new opportunities.

Qualifications

• 10+ years of marketing experience in a senior leadership role, ideally in AAA games.
• Experience leading large-scale international marketing campaigns from planning through execution.
• Strong understanding of brand marketing, digital marketing, performance marketing, and user acquisition.
• Proven experience managing and developing multidisciplinary marketing teams.
• Ability to balance long-term brand building with short-term commercial objectives.
• Good understanding of digital media, social platforms, influencer marketing, and paid advertising.
• Comfortable working with data and using insights to inform decisions and improve performance.
• Strong communication and stakeholder management skills.
• Experience managing significant marketing budgets and multiple concurrent projects.
• Fluent in English; Polish or additional languages would be an advantage.

Additional Information

What we offer:

• A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.
• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Warsaw limited amount of space).

Company Description

Techland is one of the biggest video game companies in Poland, with over 30 years of experience in the gaming industry. From our studios in Wroclaw and Warsaw, we’ve built an international team of more than 500 talented professionals, all dedicated to pushing the boundaries of game development.
We’re known for creating iconic franchises like Call of Juarez and the zombie genre-defining Dying Light, which has been played by over 45 million players worldwide. With a focus on open-world action, storytelling, and community engagement, we’re committed to delivering unforgettable experiences to our players.
We’re constantly striving to improve, innovate, and take on new challenges. With ambitious plans for the future, we’re looking for passionate people to be part of this exciting journey.