Global Marketing Director – AAA Games

Workplays; Wrocław; Hybrid; PLN 400,000 - 700,000; Full time

Benefits offered by this job

Private medical care

Life insurance

Development budget

Two paid training days per year

CSR opportunities

Language classes

Gym access

Free parking

Job summary

Techland is seeking a Marketing Director to lead the global marketing function for our AAA games. You will shape brand strategy, drive launches, and oversee end-to-end marketing across key markets from the Wroclaw and Warsaw studios.

You will work with Product, Publishing, Creative and Development teams to craft positioning, messaging, and GTM plans while delivering measurable business outcomes. English fluency is essential; other languages are a plus.

Qualifications

• 10+ years of marketing experience in a senior leadership role in AAA games.
• Experience leading large-scale international marketing campaigns from planning through execution.
• Fluent in English; Polish or additional languages would be an advantage.

Responsibilities

• Setting the overall marketing direction for Techland’s games across brand, communications, user acquisition, and performance marketing.
• Developing clear marketing plans and processes that support effective execution across teams and projects.
• Working with Product, Publishing, and Creative teams to define positioning, messaging, and go-to-market plans.
• Leading global marketing campaigns from announcement through launch and post-launch support.
• Defining success metrics and reviewing campaign performance to improve results.
• Overseeing the creation of marketing materials, including trailers, key art, digital campaigns, social content, and promotional assets.
• Managing and developing teams across Brand, Communications, User Acquisition, and Creative Production.
• Planning and managing marketing budgets, ensuring resources are allocated effectively and investments deliver value.

Skills

Senior marketing leadership

Campaign leadership

Brand marketing

Digital marketing

Performance marketing

User acquisition

Team leadership

Budget management

English fluency

Multilingual (Polish a plus)

Stakeholder management

Data-driven decision making

Communication skills

Job description

Techland is seeking a Marketing Director to lead the global marketing function for our AAA games. You will shape brand strategy, drive launches, and oversee end-to-end marketing across key markets from the Wroclaw and Warsaw studios.

You will work with Product, Publishing, Creative and Development teams to craft positioning, messaging, and GTM plans while delivering measurable business outcomes. English fluency is essential; other languages are a plus.