EMEA Field Marketing Specialist – Demand Gen & Events

Hitachi, Ltd.; Kraków; On-site; PLN 120,000 - 180,000; Full time

Job summary

Hitachi, Ltd. in Kraków is seeking an EMEA Field Marketing Specialist to support planning, execution, and optimization of marketing programs across Europe, the Middle East, and Africa.

The role aims to drive demand generation, increase brand awareness, and support regional sales objectives with a blend of strategic thinking and hands-on execution. The role requires collaboration with regional sales, management of multi-channel campaigns (digital, events, content, PR), and maintenance of

Qualifications

• 2+ years in field marketing, demand generation or similar in B2B tech.
• Experience planning and executing multichannel campaigns.
• Proficiency with marketing automation platforms and Salesforce CRM.

Responsibilities

• Assist in planning and executing integrated marketing campaigns across channels.
• Support localization and adaptation of global marketing materials.
• Coordinate regional marketing events, trade shows, webinars, and seminars.
• Track campaign performance and provide insights for optimization.
• Collaborate with EMEA sales to align marketing with sales goals.

Skills

Field marketing experience

Campaign planning & execution

Project management

English communication

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Salesforce CRM

Job description

Hitachi, Ltd. in Kraków is seeking an EMEA Field Marketing Specialist to support planning, execution, and optimization of marketing programs across Europe, the Middle East, and Africa.

The role aims to drive demand generation, increase brand awareness, and support regional sales objectives with a blend of strategic thinking and hands-on execution. The role requires collaboration with regional sales, management of multi-channel campaigns (digital, events, content, PR), and maintenance of