EMEA Field Marketing Specialist

Hitachi Vantara; Kraków; On-site; PLN 60,000 - 80,000; Full time

Job summary

Hitachi Vantara is seeking an EMEA Field Marketing Specialist to support planning, execution, and optimization of marketing programs across Europe, the Middle East, and Africa. You will drive demand generation, raise brand awareness, and align with regional sales objectives through strategic thinking and hands-on execution.

The role requires planning and executing integrated campaigns across multiple channels, localization of materials, and collaboration with sales.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2+ years of experience in field marketing, demand generation, or similar marketing role, preferably within a B2B technology company.
• Demonstrated experience in planning and executing integrated marketing campaigns across multiple channels.
• Proficiency in marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo) and CRM systems (Salesforce).
• Strong project management skills with ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills in English; additional European language proficiency is a significant advantage.
• Proven ability to work collaboratively with sales teams and other cross-functional departments.
• Strong analytical skills with ability to interpret data and generate actionable insights.
• Willingness to travel periodically within the EMEA region.

Responsibilities

• Assist in the development and implementation of integrated marketing campaigns across digital, events, content, and PR.
• Support localization and adaptation of global marketing materials including collateral and website content.
• Coordinate regional marketing events, trade shows, webinars, and seminars including logistics and post-event analysis.
• Track and report on marketing campaign performance with insights and optimization recommendations.
• Collaborate with the EMEA sales team to align marketing with sales goals and pipeline generation.
• Manage relationships with external agencies and vendors to ensure timely delivery of initiatives.
• Conduct market research and competitor analysis to identify opportunities and inform strategies.
• Maintain and update marketing automation platforms and CRM systems.

Skills

Field marketing

Demand generation

Campaign planning

Cross-functional collaboration

English communication

Travel flexibility

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Salesforce CRM

Job description

Our Company We're Hitachi Vantara, the data foundation trusted by the world's innovators. Our resilient, high-performance data infrastructure means that customers - from banks to theme parks - can focus on achieving the incredible with data. If you've seen the Las Vegas Sphere, you've seen just one example of how we empower businesses to automate, optimize, innovate - and wow their customers. Right now, we're laying the foundation for our next wave of growth. We're looking for people who love being part of a diverse, global team - and who get excited about making a real-world impact with data.

Location: Krakow, Poland

Function: (DEAI HV) Corporate Marketing

Requisition ID: R0134378

Our Company We're Hitachi Vantara, the data foundation trusted by the world's innovators. Our resilient, high-performance data infrastructure means that customers - from banks to theme parks - can focus on achieving the incredible with data. If you've seen the Las Vegas Sphere, you've seen just one example of how we empower businesses to automate, optimize, innovate - and wow their customers. Right now, we're laying the foundation for our next wave of growth. We're looking for people who love being part of a diverse, global team - and who get excited about making a real-world impact with data.

Job Summary

The EMEA Field Marketing Specialist at Hitachi, Ltd. will be responsible for supporting the planning, execution, and optimization of marketing programs across Europe, the Middle East, and Africa to drive demand generation, increase brand awareness, and support regional sales objectives. This role requires a blend of strategic thinking and hands‑on execution.

Job Responsibilities

• Assist in the development and implementation of integrated marketing campaigns (digital, events, content, PR) tailored to specific EMEA markets and target audiences.
• Support the localization and adaptation of global marketing materials, including collateral, website content, presentations, and email campaigns.
• Coordinate and execute regional marketing events, trade shows, webinars, and seminars, including logistics, vendor management, and post‑event analysis.
• Track and report on marketing campaign performance, providing insights and recommendations for optimization to achieve KPIs.
• Collaborate closely with the EMEA sales team to ensure marketing efforts align with sales goals and support pipeline generation.
• Manage relationships with external agencies and vendors to ensure timely and high‑quality delivery of marketing initiatives.
• Conduct market research and competitor analysis to identify new opportunities and inform marketing strategies.
• Maintain and update marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot) and CRM systems.

Job Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in field marketing, demand generation, or a similar marketing role, preferably within a B2B technology company.
• Demonstrated experience in planning and executing integrated marketing campaigns across multiple channels.
• Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills in English; additional European language proficiency (e.g., German, French, Spanish) is a significant advantage.
• Proven ability to work collaboratively with sales teams and other cross‑functional departments.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Willingness to travel periodically within the EMEA region.

About Us

We're a global team of innovators. Together, we harness engineering excellence and passion for insight to co‑create meaningful solutions to complex challenges. We turn organizations into data‑driven leaders that can make a positive impact on their industries and society. If you believe that innovation can inspire the future, this is the place to fulfil your purpose and achieve your potential.

Fostering innovation through diverse perspectives

Hitachi is a global company operating across a wide range of industries and regions. One of the things that sets Hitachi apart is the diversity of our business and people, which drives our innovation and growth.

We are committed to building an inclusive culture based on mutual respect and merit‑based systems. We believe that when people feel valued, heard, and safe to express themselves, they do their best work.

How We Look After You

We help take care of your today and tomorrow with industry‑leading benefits, support, and services that look after your holistic health and wellbeing. We're also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We're always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you'll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.

We're proud to say we're an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success.