DTC Creative Strategist

Hungry Minds; Polska; Hybrid; PLN 233,000 - 350,000; Full time

Job summary

Hungry Minds is a fast-growing global publishing house and creative studio redefining educational art and entertainment. We seek a DTC Creative Strategist to blend audience insights with creative execution, driving growth across campaigns and channels.

You will bridge data and creativity by developing hypotheses, briefs, and measurable strategies, partnering with Marketing, Performance, and Creative teams to deliver impactful campaigns with clear ROAS and engagement improvements.

Qualifications

• 5+ years in Creative Strategy or Marketing Analytics
• Ability to translate data into actionable creative strategy
• Experience with paid media platforms and marketing funnels
• Strong communication and cross-functional influence

Responsibilities

• Analyze marketing campaign performance across Meta, Google, TikTok, YouTube, email, and other channels.
• Conduct competitor, market, and consumer research to inform creative strategy.
• Develop creative briefs and strategic recommendations from performance data.
• Generate and prioritize creative hypotheses for new ad concepts and pages.
• Collaborate with Designers, Copywriters, Video Producers, Media Buyers, and Marketing Managers to produce high-performing assets.
• Monitor creative performance and provide actionable optimization recommendations.
• Build and maintain dashboards translating data into business insights.
• Identify industry trends and winning formats to keep campaigns competitive.
• Present findings and strategic insights to cross-functional teams and leadership.

Skills

Analytical skills

Cross-functional collaboration

Paid media experience

Creative testing

Presentation skills

Tools

GA4

Looker Studio

Tableau

Power BI

Amplitude

Mixpanel

Job description

Location: Remote | Full-time

About Hungry Minds

Hungry Minds is a fast-growing global publishing house and creative studio redefining educational art and entertainment. As we expand beyond books into puzzles, games, toys, and interactive experiences, we remain focused on creating work that engages, challenges, and resonates on a deeper level, building a brand that shapes the future of learning, creativity, and discovery.

DTC Creative Strategist

To drive the strategic direction of our marketing campaigns through audience research, creative analysis, and performance insights. You'll bridge the gap between data and creativity by identifying opportunities for growth, developing creative hypotheses, and partnering with Marketing, Performance, and Creative teams to launch campaigns that deliver measurable business results. This role requires a strong analytical mindset, curiosity, adaptability, and the ability to transform insights into actionable creative strategies.

What You’ll Do

• Analyze marketing campaign performance across Meta, Google, TikTok, YouTube, email, and other acquisition channels to identify trends, opportunities, and optimization areas.
• Conduct competitor, market, and consumer research to uncover insights that inform creative strategy and messaging.
• Develop creative briefs and strategic recommendations based on performance data, customer behavior, and market trends.
• Generate and prioritize creative hypotheses for new ad concepts, landing pages, and marketing initiatives.
• Partner closely with Designers, Copywriters, Video Producers, Media Buyers, and Marketing Managers to develop high-performing creative assets.
• Monitor creative performance and provide actionable recommendations to improve CTR, conversion rate, ROAS, engagement, and customer acquisition.
• Build and maintain reporting dashboards that translate complex data into clear business insights.
• Identify emerging industry trends, winning creative formats, and consumer behavior shifts to keep campaigns competitive.
• Present findings, recommendations, and strategic insights to cross-functional teams and leadership.

What You Bring

• 5+ years of experience in Creative Strategy, Marketing Analytics, Growth Marketing, Performance Marketing, or a similar strategic marketing role.
• Strong analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.
• Experience working with paid media platforms, digital marketing funnels, and creative performance metrics.
• Deep understanding of consumer behavior, market research, and creative testing methodologies.
• Excellent communication and presentation skills with the ability to influence cross-functional stakeholders.
• Experience collaborating with Creative, Design, Content, and Performance Marketing teams.
• Proficiency with analytics and reporting tools such as GA4, Looker Studio, Tableau, Power BI, Amplitude, Mixpanel, or similar platforms.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.

Bonus

• Experience in eCommerce, DTC, or subscription-based businesses.
• Familiarity with AI-powered marketing, creative testing frameworks, and experimentation methodologies.
• Experience conducting customer interviews, usability research, or qualitative analysis.
• Knowledge of CRO (Conversion Rate Optimization), A/B testing, and growth experimentation frameworks.