Remote DTC Creative Strategist | Growth & Insights

Hungry Minds; Polska; Hybrid; PLN 233,000 - 350,000; Full time

Job summary

Hungry Minds is a fast-growing global publishing house and creative studio redefining educational art and entertainment. We seek a DTC Creative Strategist to blend audience insights with creative execution, driving growth across campaigns and channels.

You will bridge data and creativity by developing hypotheses, briefs, and measurable strategies, partnering with Marketing, Performance, and Creative teams to deliver impactful campaigns with clear ROAS and engagement improvements.

Qualifications

• 5+ years in Creative Strategy or Marketing Analytics
• Ability to translate data into actionable creative strategy
• Experience with paid media platforms and marketing funnels
• Strong communication and cross-functional influence

Responsibilities

• Analyze marketing campaign performance across Meta, Google, TikTok, YouTube, email, and other channels.
• Conduct competitor, market, and consumer research to inform creative strategy.
• Develop creative briefs and strategic recommendations from performance data.
• Generate and prioritize creative hypotheses for new ad concepts and pages.
• Collaborate with Designers, Copywriters, Video Producers, Media Buyers, and Marketing Managers to produce high-performing assets.
• Monitor creative performance and provide actionable optimization recommendations.
• Build and maintain dashboards translating data into business insights.
• Identify industry trends and winning formats to keep campaigns competitive.
• Present findings and strategic insights to cross-functional teams and leadership.

Skills

Analytical skills

Cross-functional collaboration

Paid media experience

Creative testing

Presentation skills

Tools

GA4

Looker Studio

Tableau

Power BI

Amplitude

Mixpanel

Job description

Hungry Minds is a fast-growing global publishing house and creative studio redefining educational art and entertainment. We seek a DTC Creative Strategist to blend audience insights with creative execution, driving growth across campaigns and channels.

You will bridge data and creativity by developing hypotheses, briefs, and measurable strategies, partnering with Marketing, Performance, and Creative teams to deliver impactful campaigns with clear ROAS and engagement improvements.