Director Enterprise Marketing

Macrobond Financial AB; Many; On-site; PLN 260,000 - 420,000; Full time

Job summary

Macrobond is seeking a strategic and hands-on Director of Enterprise Marketing to build and scale our enterprise go-to-market motion. This role sits at the intersection of ABM, integrated campaigns, regional marketing, and product launches, with a clear mandate to drive pipeline and revenue.

You will own the marketing pipeline and be responsible for developing and executing integrated programs that engage our highest-value and mid-market accounts, accelerate opportunities, and create measurable

Qualifications

• 8+ years of marketing experience in B2B SaaS, technology, fintech, financial data, or another enterprise-focused environment.
• Proven experience owning or significantly contributing to marketing-sourced pipeline and revenue.
• Experience across multiple areas of enterprise marketing, including ABM, integrated campaigns, demand generation, and/or field marketing.
• Demonstrated success partnering with Sales and SDR teams to engage enterprise accounts and create pipeline.
• Experience developing and executing product launch and go-to-market campaigns in partnership with Product.
• Experience planning and executing regional events and field marketing programs tied to revenue outcomes.
• Strong cross-functional leadership skills and the ability to influence without direct authority.
• Experience with modern marketing technology, CRM, marketing automation, ABM, and intent data platforms.
• Strong analytical skills and a track record of using data to optimize campaigns and improve pipeline performance.
• A bias toward action and a demonstrated ability to move quickly from strategy to execution.

Responsibilities

• Own the enterprise marketing pipeline, including pipeline creation, progression, and performance against revenue goals.
• Develop and execute ABM strategies for Tier 1 and strategic enterprise accounts in partnership with Sales and SDR teams.
• Build and manage integrated campaigns across digital, content, events, outbound, and sales activation.
• Partner with Product to bring new products and capabilities to market quickly through coordinated launch campaigns.
• Plan and execute regional events and executive experiences in partnership with Sales.
• Develop pre- and post-event account engagement strategies to maximize pipeline impact.
• Partner cross-functionally with Sales, SDR, Product, Customer Success and RevOps to align marketing programs to business and revenue priorities.
• Build repeatable campaigns and programs that engage multiple stakeholders across enterprise buying committees.
• Use data, intent signals, and account insights to prioritize investments and optimize marketing performance.
• Measure success through account engagement, pipeline creation, opportunity progression, and revenue.
• Leverage AI and automation to increase the speed, scale, and personalization of marketing programs.
• Help build a scalable, pod-based approach to GTM execution that brings the right cross-functional teams together around strategic accounts and growth priorities.

Skills

B2B SaaS marketing

ABM

Demand generation

Cross-functional leadership

Go-to-market campaigns

Analytics & data-driven

Marketing automation

Tools

CRM systems (e.g., Salesforce)

Marketing automation platforms (HubSpot/Marketo)

ABM platforms

Intent data platforms

Job description

About Us

Macrobond is a leading provider of global economic and financial data and technology for investment professionals. Our customers include over 900 firms spanning the buyside, sell side, corporate and academic sectors.

Our platform, rich in intellectual property and supported by a rapidly expanding global team, ensures we remain at the forefront of our industry. With the backing of Francisco Partners, a prominent global tech investment firm, we operate as a truly international company. Our headquarters are based in London, with key offices in Gothenburg, Malmö, Poland, Lisbon, Hong Kong, and New York.

Job Overview

We are looking for a strategic and highly hands-on Director of Enterprise Marketing to build and scale our enterprise go-to-market motion. This role sits at the intersection of ABM, integrated campaigns, regional marketing, and product launches, with a clear mandate to drive pipeline and revenue.

You will own the marketing pipeline and be responsible for developing and executing integrated programs that engage our highest-value and mid-market accounts, accelerate opportunities, and create measurable pipeline in partnership with Sales and SDR leadership.

You will work cross-functionally across Marketing, Sales, SDR, Product, and RevOps to bring our GTM strategy to life. This includes developing account-based campaigns, launching new products, and managing regional events that directly support our revenue goals.

This is an opportunity to help build a modern, AI-enabled enterprise marketing engine and establish a scalable approach to reaching and winning strategic accounts.

Job Responsibilities

• Own the enterprise marketing pipeline, including pipeline creation, progression, and performance against revenue goals.
• Develop and execute ABM strategies for Tier 1 and strategic enterprise accounts in partnership with Sales and SDR teams.
• Build and manage integrated campaigns across digital, content, events, outbound, and sales activation.
• Partner with Product to bring new products and capabilities to market quickly through coordinated launch campaigns.
• Plan and execute regional events and executive experiences in partnership with Sales.
• Develop pre- and post-event account engagement strategies to maximize pipeline impact.
• Partner cross-functionally with Sales, SDR, Product, Customer Success and RevOps to align marketing programs to business and revenue priorities.
• Build repeatable campaigns and programs that engage multiple stakeholders across enterprise buying committees.
• Use data, intent signals, and account insights to prioritize investments and optimize marketing performance.
• Measure success through account engagement, pipeline creation, opportunity progression, and revenue. Not simply lead volume or MQLs.
• Leverage AI and automation to increase the speed, scale, and personalization of marketing programs.
• Help build a scalable, pod-based approach to GTM execution that brings the right cross-functional teams together around strategic accounts and growth priorities.

Required Qualifications and experience

• 8+ years of marketing experience in B2B SaaS, technology, fintech, financial data, or another enterprise-focused environment.
• Proven experience owning or significantly contributing to marketing-sourced pipeline and revenue.
• Experience across multiple areas of enterprise marketing, including ABM, integrated campaigns, demand generation, and/or field marketing.
• Demonstrated success partnering with Sales and SDR teams to engage enterprise accounts and create pipeline.
• Experience developing and executing product launch and go-to-market campaigns in partnership with Product.
• Experience planning and executing regional events and field marketing programs tied to revenue outcomes.
• Strong cross-functional leadership skills and the ability to influence without direct authority.
• Experience with modern marketing technology, CRM, marketing automation, ABM, and intent data platforms.
• Strong analytical skills and a track record of using data to optimize campaigns and improve pipeline performance.
• A bias toward action and a demonstrated ability to move quickly from strategy to execution.

Our commitment to Diversity

At Macrobond, diversity, equity, and inclusion are fundamental to our culture and success. We are committed to fostering an environment where all individuals are respected, valued, and empowered to contribute their unique perspectives.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.

By joining our team, you become part of an organization that believes diversity drives innovation and strengthens our collective performance.

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