Digital Marketing Creative Copywriter

Displate; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Private health plan

Life insurance

Sport cards

Vacation days 20/26

Courses and conferences

Flexible hours

MacBook or Lenovo equipment

Office in Warsaw

Team events

Employee tours

Job summary

Displate in Warsaw is seeking a Creative Copywriter to develop concepts and angles for Meta and TikTok ads, aligning with personas, branding and performance objectives. You will write high-quality copy for briefs, monitor creative performance, present learnings, and collaborate with designers to ensure on-brand, conversion-focused outcomes.

This role values data-driven creativity, strong ownership, and the ability to translate psychology into persuasive messaging while working in a fast-paced

Qualifications

• More than 2 years of copywriting experience for high-converting ads, VSLs, landing pages, UGC scripts and production briefs for e-commerce.
• Understanding of buying psychology and ability to turn it into persuasive messaging.
• Proven track record of producing high-performing ads.

Responsibilities

• Developing creative concepts and angles for Meta and TikTok Ads aligned with customer personas, branding and performance objectives, and communicating them to designers/editors via a creative brief.
• Writing and generating high-quality copy, including copy for briefs (video voiceover, UGC brief, production brief).
• Monitoring the progress of the creatives from ideation to testing and results; adjusting concepts based on performance and producing briefs for new creatives.

Skills

Copywriting for ads

Performance marketing

KPIs (CPA/ROAS/CVR)

Creative concept development

Tools

AI tools

Job description

You will be developing creative concepts and angles that align with our customer personas, branding and performance objectives and communicate them to the designers/editors via a creative brief. If you are looking for the opportunity to work on exciting e-commerce project, where you can leverage your creativity and expertise, and together with the creative team deliver outstanding, high-performing, conversion-optimized advertising creatives, this could be the job you are looking for. This is a true creative performance playground. This is where you level up from writing ads to shaping performance at scale.

Your responsibilities

• Developing creative concepts and creative angles for Meta and TikTok Ads, that are aligned with our customer personas, branding and performance objectives, and communicating them to the designers/editors via a creative brief.
• Writing/generating high-quality copy, including copy for briefs (video voiceover, UGC brief, production brief).
• Monitoring the progress of the creatives from ideation, to execution, to testing, to results. Adjusting or ending concepts based on their performance, and continuously producing briefs for new creatives based on the learnings from the tests.
• Presenting learnings, conclusions, and the explaining reasoning behind creative decisions.
• Signing off on all the creatives done by the creative team for testing, ensuring they follow performance principles, brand standards, and the no-typos policy.
• Continuously monitoring competitors and the broader market landscape across Meta and TikTok, analyzing trends, messaging, creative angles, and emerging formats to identify new opportunities and proactively generate fresh, performance-driven concepts.
• More than 2 years of experience in copywriting for high-converting ads, VSLs, landing pages, UGC scripts and production briefs, for e-commerce.
• Experience working against clear performance KPIs (CPA, ROAS, CVR).
• Understanding of buying psychology and ability to turn it into persuasive messaging.
• Proven track record of producing high-performing ads.
• Scientific, data-driven approach to the creative process and ability to turn insights and data into compelling narratives, hooks, and angles that make people care and click and buy.
• Creativity with a performance mindset to generate fresh concepts that aren’t just “cool,” but are explicitly tied to KPIs and business goals.
• Organization and time management skills to manage multiple briefs, campaigns, and deadlines without chaos; keeping projects moving.
• Experience in using AI and process simplification tools.
• Familiarity with project management & documentation tools.
• Ability to communicate clearly, explain ideas, briefs, and feedback in simple, actionable language to editors, designers and content creators.
• Proactive attitude and growth mindset.
• A strong sense of responsibility and ownership over tasks and projects.

Creative space

Catch up with your colleagues and soak up the creative Displate vibes firsthand in our Warsaw office. Nothing beats in-person high fives!

Health comes first

Stay vibrant with a private health plan and life insurance for you and your closed ones.

Get your reps in

Choose from two different sports cards, you fitness beast.

Relax, we got it

20 or 26 paid vacation days, whenever you need them.

Expand your palette

Any courses and conferences you need to learn, grow, and supercharge your skills – they’re on us.

Own your time

Leave melting clocks to Salvador Dali. Work flexible hours and balance your schedule your way.

All the pro tools you need to shine. Do you prefer MacBook or Lenovo?

A wall welcome

No better way to start your Displate adventure than a free metal poster of your choice!

Putting 'art' in 'party'

Displate Birthdays, charity events, Halloween, Black Friday… There’s so much to celebrate together!

Reading types

Our office library is here to get you inspired. Let us know what we should get next.

Team players

Forget webcams, your team looks best over a nice meal! Go ahead and plan a night out, it’s Displate’s treat.

See how it's done

Visit Displate production on an employee tour and watch a piece of metal turning into a piece of art.

In for a chill?

Each year, we pick a new beautiful spot and slow down for a day or two.

The selection process

The process includes an initial screening call, a task and two interviews. This structure ensures a thorough assessment of the candidate's practical skills, background, and suitability for the role