Performance Creative Strategy Lead

Displate; Warszawa; Hybrid; PLN 180,000 - 300,000; Full time

Benefits offered by this job

Hybrid work model

Private health plan and life insurance

Two sports cards

20 or 26 paid vacation days

Flexible hours

Job summary

Displate is seeking a Performance Creative Strategy Lead to own the paid social creative strategy for the Performance Marketing Team. You will define personas, angles and messaging, craft briefs for designers and editors, and drive a structured testing roadmap that scales what works.

You will partner with Media Buyers, Brand, Design, Motion and Influencer Marketing to grow the function, build playbooks, and mentor a growing team as it expands. Hybrid work model and global brand reach.

Qualifications

• 5+ years of experience in performance marketing or creative strategy for ecommerce or DTC brands.
• Experience leading or building a creative team (copywriters, designers, editors).
• Deep understanding of paid social platforms and performance KPIs.
• Strong copywriting across hooks, headlines and scripts.
• Ability to translate customer insight into personas, angles and messaging frameworks.

Responsibilities

• Own the paid social creative strategy across Meta, TikTok and evolving channels.
• Define personas, angles and messaging frameworks driving high-performing campaigns.
• Develop original creative concepts and clear briefs for designers and editors.
• Write and oversee performance copy, hooks, headlines and scripts.
• Build a structured testing roadmap and scale winning concepts.
• Collaborate with media buyers to translate insights into new tests.
• Review all assets for performance, brand standards and quality.

Skills

Performance marketing

Creative strategy

Copywriting

Team leadership

AI tools

Tools

AI tools

Job description

Displate is a globally recognized, design-first e-commerce DTC brand selling premium metal posters to millions of customers worldwide. We operate at scale across the US and Europe, manage a multi-million dollar annual performance budget across Meta, TikTok and Google, collaborate with some of the biggest licensed brands and artists in the world, and offer best-in-class physical product unmatched by competitors.

This is a true creative performance playground - and we're looking for someone to lead it.

We're looking for a Performance Creative Strategy Leadto own the paid social creative strategy for the Performance Marketing Team at Displate. You will define the personas, angles and messaging frameworks behind our campaigns, turn them into high-performing creative through clear briefs, and run a structured testing roadmap that continuously scales what works. You'll partner closely with Media Buyers, Brand, Design, Motion and Influencer Marketing, build the processes and playbooks that let the function scale, and grow the Performance Creative team as it expands.

We're hungry for talent like you!

What will you do?

• Own the paid social creative strategy across Meta, TikTok and other acquisition channels as they evolve.
• Define customer personas, angles, messaging frameworks and creative hypotheses that drive high-performing campaigns.
• Develop original creative concepts across static, video and emerging ad formats, communicating ideas through clear creative briefs for designers, motion designers, editors and UGC creators.
• Write and oversee high-quality performance copy, including hooks, headlines, scripts, voiceovers and creative briefs.
• Build and execute a structured creative experimentation roadmap, continuously testing, iterating and scaling winning concepts based on campaign performance.
• Partner with Media Buyers to interpret campaign results, identify winning patterns and translate insights into the next generation of creative tests.
• Review and approve all creative assets before launch, ensuring they meet performance principles, brand standards and quality expectations.
• Maintain a central knowledge base of creative learnings, documenting winning patterns, failed experiments and best practices to continuously improve future campaigns.
• Monitor competitors, advertising trends and emerging creative formats across paid social to identify new opportunities and keep our creative strategy ahead of the market.
• Own the end-to-end creative lifecycle, from ideation and production through testing, optimisation and scaling, making data-driven decisions to refine or retire creative concepts.
• Explore AI tools, creative automation and new production workflows to increase creative output and improve operational efficiency.
• Collaborate with Brand, Graphic Design, Motion, Influencer Marketing and external creators to deliver high-performing creative across all paid acquisition channels.
• Build scalable creative processes, playbooks and experimentation frameworks that enable the team to grow efficiently.
• Manage production budgets across internal and external creative resources, including internal tools, freelancers, UGC creators and production partners.
• Hire, mentor and develop Performance Creative team members as the function expands.

General Expectations

• 5+ years of experience in performance marketing / creative strategy, copywriting or a related creative role for e-commerce or DTC brands, with a proven track record of driving results through paid social creative (Meta, TikTok).
• Experience leading, mentoring or building a creative team (copywriters, designers, motion designers, UGC creators); prior people management experience preferred.
• Deep understanding of paid social platforms, funnel mechanics and performance KPIs (CPA, ROAS, CVR, hook rate, thumb-stop ratio, and similar).
• Strong grasp of buying psychology and direct-response principles, with the ability to translate customer insight into personas, angles and messaging frameworks.
• Proven ability to build and run structured creative testing and experimentation roadmaps, and to turn campaign data into actionable creative learnings.
• Excellent copywriting skills across hooks, headlines, scripts, VSLs, UGC briefs and production briefs.
• Experience managing production budgets and external resources, including freelancers, UGC creators and production partners.
• Strong organizational and project management skills; able to manage multiple briefs, campaigns, stakeholders and deadlines without chaos.
• Experience using AI, creative automation and process-simplification tools to increase creative output and efficiency.
• Familiarity with project management and documentation tools.
• Excellent communication skills, with the ability to give clear, actionable creative direction and feedback to designers, editors, motion designers and creators.
• Proactive, ownership-driven and comfortable operating with a high degree of autonomy in a fast-scaling environment.

What we offer?

• A true performance playground with a multi-million dollar annual advertising budget on Meta, TikTok and YouTube, giving you the scale and resources to test your ideas and turn concepts into direct, measurable business results.
• Opportunity to master creative strategy at scale across multiple markets (US, EU...)
• Work on a globally recognized DTC brand with millions of customers worldwide.
• A highly visual, design-driven product that gives you endless creative angles to explore.
• Access to a vast portfolio of licensed brands, artists, and pop culture IPs.
• Hybrid work model.
• Exposure to advanced performance marketing strategies and experimentation frameworks.

What else have we got others probably don't?

• Recognized by Forbes' as one of the most valuable e-commerce companies in Poland
• Ranked as “Digital Champion CEE” from 2021 to now on!
• You’ll own your craft. Here is where passion meets performance. We trust people to do what they do best. With 400+ teammates across the globe and creative hubs in Seattle and Warsaw, we thrive in a fast-paced environment where responsibility is shared, not nitpicked. We give clarity, space, and support - not endless oversight. You take the lead, drive results, and your autonomy is real.
• You’ll have room to epic grow. Displate never sleeps. New tech, partnerships, and collections (250+ and counting!) mean there’s always a next challenge. Try things. Test ideas. Push boundaries. Mistakes happen, but we learn fast and iterate faster. Hungry to succeed, to innovate, to do better every day? It's a match! The accountability you embrace here, the problems you solve, and the impact you make will define your career trajectory for years to come.
• You’ll shape a community that cares. Building products people love is rewarding. Teaming up with people who care deeply about the community we serve, keeps it truly unique. We share passion, grow professionally, and lean on each other’s expertise. Beyond fandom, we’re socially engaged and support charity work that helps people in need. Here, your work creates experiences that resonate, and your efforts contribute to something bigger than business.

Perks? All on us!

• Creative space - Catch up with your colleagues and soak up the creative Displate vibes firsthand in our Warsaw office. Nothing beats in-person high fives!
• Health comes first - Stay vibrant with a private health plan and life insurance for you and your close ones.
• Get your reps in - Choose from two different sports cards, you fitness beast.
• Relax, we got it - 20 or 26 paid vacation days, whenever you need them.
• Own your time - Leave melting clocks to Salvador Dali. Work flexible hours and balance your schedule your way.
• Reading types - Our office library is here to get you inspired. Let us know what we should get next.
• Team players - Forget webcams, your team looks best over a nice meal! Go ahead and plan a night out, it’s Displate’s treat.
• Putting 'art' in 'party' - Displate Birthdays, charity events, Halloween, Black Friday... There’s so much to celebrate together! In for a chill? Each year, we pick a new beautiful spot and slow down for a day or two.