Digital Content & Web Manager

Stanley Black & Decker, Inc.; Poland; Hybrid; PLN 132,000 - 215,000; Full time

Job summary

Stanley Black & Decker, Inc. is seeking a Digital Content & Web Manager to own the digital customer experience across the SBD360 platform and DEWALT, STANLEY, and BLACK+DECKER brand websites.

The role drives content strategy, campaigns, and merchandising with marketing, sales, product, and digital teams. You will manage daily content updates, publish campaigns, and ensure accurate product information and assets, while improving navigation and conversion through content optimization.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Business, Communications, or a related field.
• 3–6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution.
• Hands-on experience with CMS tools and digital publishing workflows.
• Experience supporting campaigns, promotions, or product launches in a digital environment.
• Strong attention to detail and the ability to manage multiple priorities effectively.
• Proven ability to work with cross-functional stakeholders in a commercial or marketing environment.

Responsibilities

• Manage day-to-day website content updates, publishing activities, and page maintenance across SBD360 and brand websites.
• Execute digital campaigns, promotions, product launches, and merchandising activities.
• Ensure product information, digital assets, banners, and customer-facing content are accurate, up to date, and aligned with brand standards.
• Improve the customer journey through content enhancements, navigation updates, and merchandising execution.
• Collaborate with marketing, sales, product, and digital teams to support business priorities and campaign delivery.
• Participate in testing, release validation, and issue resolution related to digital content and customer experience.
• Monitor website performance and identify opportunities to improve engagement, discoverability, and conversion.
• Ensure compliance with publishing standards, brand guidelines, and platform governance.
• Escalate operational risks, content gaps, or issues to the Platform Owner when needed.
• Support reporting and tracking of digital activity and campaign effectiveness.

Job description

Location: Remote (with access to Warsaw office)

Employment: full time

We are looking for a Digital Content & Web Manager to join our team and play a key role in shaping the digital customer experience across the SBD360 platform and DEWALT, STANLEY, and BLACK+DECKER brand websites.

In this role, you will be responsible for executing, maintaining, and optimizing digital content to ensure a seamless, engaging, and customer-focused online experience. You will work closely with marketing, commercial stakeholders, and the SBD360 Platform Owner to bring campaigns, launches, and merchandising initiatives to life.

What you will do

• Manage day-to-day website content updates, publishing activities, and page maintenance across SBD360 and brand websites
• Execute digital campaigns, promotions, product launches, and merchandising activities
• Ensure product information, digital assets, banners, and customer-facing content are accurate, up to date, and aligned with brand standards
• Improve the customer journey through content enhancements, navigation updates, and merchandising execution
• Collaborate with marketing, sales, product, and digital teams to support business priorities and campaign delivery
• Participate in testing, release validation, and issue resolution related to digital content and customer experience
• Monitor website performance and identify opportunities to improve engagement, discoverability, and conversion
• Ensure compliance with publishing standards, brand guidelines, and platform governance
• Escalate operational risks, content gaps, or issues to the Platform Owner when needed
• Support reporting and tracking of digital activity and campaign effectiveness

What we are looking for

• Bachelor’s degree in Marketing, Digital Media, Business, Communications, or a related field
• 3–6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution
• Hands-on experience with CMS tools and digital publishing workflows
• Experience supporting campaigns, promotions, or product launches in a digital environment
• Strong attention to detail and the ability to manage multiple priorities effectively
• Proven ability to work with cross-functional stakeholders in a commercial or marketing environment

Nice to have

• Experience in B2B digital commerce or customer portal environments
• Familiarity with product information management and digital asset workflows
• Exposure to analytics tools and performance reporting
• Experience supporting branded digital experiences in a multi-stakeholder environment
• Knowledge of SEO, accessibility, and digital merchandising best practices

What will make you successful

• Strong execution skills and a proactive mindset
• Excellent attention to detail and content accuracy
• A strong sense of brand stewardship and customer focus
• Collaboration and stakeholder management skills
• Problem‑solving ability and responsiveness
• Strong organization and planning capabilities
• A continuous improvement mindset with a passion for digital excellence

Why join this role

• Opportunity to shape digital experiences for globally recognized brands
• Exposure to cross‑functional collaboration across marketing, sales, product, and digital teams
• A dynamic role with real impact on customer engagement and digital performance
• The chance to contribute to launches, campaigns, and continuous digital improvement in a fast‑paced environment

Salary Range: 132 000 – 215 000 PLN gross annually

This is the lowest to highest salary range we would pay at the time of this posting. The salary offered in the range may vary depending on multiple factors including job level, geographic location, job related knowledge, skills, qualifications and experience.

The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.

Please note that salary is only one component of total rewards at Stanley Black & Decker.

The successful candidate may be eligible for annual merit increases.

The salary range and associated pay elements are established in line with Stanley Black & Decker’s compensation structure. If collective bargaining agreements, sectoral agreements, works council arrangements, or statutory pay frameworks apply, they determine the salary range and additional pay elements.