Dewalt Webmaster

Stanley Black & Decker; Poland; On-site; PLN 98,000 - 147,000; Full time

Job summary

Stanley Black & Decker is seeking a Digital Content & Web Manager in Poland to oversee day-to-day execution, maintenance, and optimization of digital content across SBD360 and brand sites. You will ensure accuracy, timeliness, and customer-focused experiences aligned with governance and best practices.

You will partner with Marketing, the SBD360 Platform Owner, and commercial stakeholders to activate digital initiatives, support launches and promotions, and maintain high-quality digital

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, Communications, or related field.
• 3–6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution.
• Experience with CMS tools and digital publishing workflows.
• Experience supporting campaigns, promotions, or product launches in a digital environment.
• Strong attention to detail and ability to manage multiple priorities.
• Experience collaborating with cross-functional stakeholders in a commercial or marketing setting.

Responsibilities

• Manage related website content, page updates, and publishing activities within SBD360 and brand websites.
• Execute digital campaigns, promotions, launches, and merchandising activities for the brand
• Ensure product information, digital assets, banners, and customer-facing content are accurate and up to date
• Support customer journey optimization through content improvements, navigation updates, and merchandising execution
• Coordinate with marketing, sales, and product teams on content needs and campaign priorities
• Participate in testing, release validation, and issue follow-up related to content and experience
• Monitor site performance and identify opportunities to improve engagement, discoverability, and conversion
• Ensure compliance with publishing standards, brand guidelines, and platform governance
• Escalate issues, content gaps, or operational risks to the Platform Owner as needed
• Support reporting on digital activity and campaign effectiveness

Skills

Content management

CMS tools

Campaign execution

Attention to detail

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Digital Media, Business, Communications, or related field

Tools

CMS platforms

Digital publishing workflows

Job description

The DIGITAL CONTENT & WEB MANAGER is responsible for the day-to-day execution, maintenance, and optimization of digital content and customer experience within the SBD360 platform and DEWALT, STANLEY, BLACK+DECKER brand websites. The role ensures that pages, campaigns, product content, and merchandising activities are accurate, timely, customer-focused, and aligned with platform governance.

This role works closely with the Marketing, SBD360 Platform Owner and commercial stakeholders to activate digital initiatives, support launches and promotions, and maintain a high-quality digital experience for customers.

Key Responsibilities

• Manage related website content, page updates, and publishing activities within SBD360 and brand websites.
• Execute digital campaigns, promotions, launches, and merchandising activities for the brand
• Ensure product information, digital assets, banners, and customer-facing content are accurate and up to date
• Support customer journey optimization through content improvements, navigation updates, and merchandising execution
• Coordinate with marketing, sales, and product teams on content needs and campaign priorities
• Participate in testing, release validation, and issue follow-up related to content and experience
• Monitor site performance and identify opportunities to improve engagement, discoverability, and conversion
• Ensure compliance with publishing standards, brand guidelines, and platform governance
• Escalate issues, content gaps, or operational risks to the Platform Owner as needed
• Support reporting on digital activity and campaign effectiveness

Required Qualifications / Experience

• Bachelor's degree in Marketing, Digital Media, Business, Communications, or related field
• 3-6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution
• Experience working with CMS tools and digital publishing workflows
• Experience supporting campaigns, promotions, or product launches in a digital environment
• Strong attention to detail and ability to manage multiple priorities
• Experience working with cross-functional stakeholders in a commercial or marketing setting

Preferred Qualifications

• Experience in B2B digital commerce or customer portal environments
• Familiarity with product information and digital asset workflows
• Exposure to analytics tools and performance reporting
• Experience supporting branded digital experiences in a multi-stakeholder environment
• Knowledge of SEO, accessibility, and digital merchandising practices

Core Competencies

• Execution excellence
• Attention to detail
• Brand stewardship
• Customer focus
• Collaboration
• Content management discipline
• Problem solving
• Responsiveness
• Organization and planning
• Continuous improvement mindset

Key Stakeholders / Interfaces

• SBD360 Platform Owner
• Marketing team
• Sales team
• Product Management
• Customer Service / Business Care
• IT / digital support teams
• Global / regional digital teams
• Creative/content contributors

Success Measures / KPIs

• Accuracy and timeliness of content updates
• On-time execution of campaigns and launches
• page engagement metrics
• Conversion / click-through performance of promotions
• Content quality and compliance
• Issue resolution responsiveness
• Stakeholder satisfaction
• Reduction in content errors or publishing rework
• Improvement in customer journey effectiveness for pages

Salary Range

Salary Range: zł98 000,00 - zł146 600,00

This is the lowest to highest salary range we would pay at the time of this posting. The salary offered in the range may vary depending on multiple factors including job level, geographic location, job related knowledge, skills, qualifications and experience.

The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.

Please note that salary is only one component of total rewards at Stanley Black & Decker.

The successful candidate may be eligible for annual merit increases

The salary range and associated pay elements are established inline with Stanley Black & Decker's compensation structure. If collective bargaining agreements, sectoral agreements, works council arrangements, or statutory pay frameworks apply, they determine the salary range and additional pay elements.

We Don't Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We're the World's largest tool company. We're industry visionaries. We're solving problems and advancing the m