CRO Specialist (SMS Growth Direction)

EPC Network; Warszawa; Hybrid; PLN 120,000 - 200,000; Full time

Job summary

EPC Network is seeking a Growth Marketing Manager (Email-to-SMS) to convert US email audiences into engaged SMS subscribers. You’ll own the email-to-SMS funnel, launch brands, test landing pages and creatives, and scale successful approaches across a portfolio of 100+ blogs.

You’ll work with SMS and email marketers, copywriters, designers, developers, data analysts and our Compliance Manager, reporting to the Head of Growth. A data-driven, hands-on role in a fast-paced international environment.

Qualifications

• 2+ years of relevant experience in growth marketing, conversion optimization, lead generation, performance marketing, landing pages and funnels, or marketing operations.
• Experience working with the US market.
• Hands-on experience running A/B tests for landing pages and creatives and making decisions based on data.
• Experience with Keitaro or a similar click-tracking platform.
• Confidence using Google Sheets or Excel for daily reporting and performance analysis.
• Strong organizational skills and the ability to coordinate multiple projects and teams with clear briefs, deadlines, and follow-ups.
• Experience with CRM systems and task management tools such as Notion.
• English at B2 level or higher, sufficient to review US-market copy and work with consent and policy texts alongside our Compliance Manager.
• Regular use of AI tools such as ChatGPT, Claude, or Cursor for research, copy and briefs, data analysis, and routine automation, with careful review of outputs.
• Practical experience with some of the following: HTML/CSS, basic SQL and databases, small AI-assisted tools or scripts, automation platforms such as n8n, Make, or Zapier, or domain, DNS, and hosting setup.

Responsibilities

• Own and improve the email-to-SMS funnel, from email clicks to completed SMS opt-ins.
• Launch new brands within the SMS acquisition flow, coordinating sending-number setup and reviewing consent forms, Privacy Policies, and Terms & Conditions with our Compliance Manager.
• Prepare clear briefs for landing page copy, visuals, and email creatives, and coordinate delivery with copywriters, designers, and developers.
• Set up landing pages, creatives, campaigns, and tracking links in Keitaro and our CRM.
• Build weekly email acquisition plans for each brand, specifying landing pages, creatives, and send dates.
• Keep campaign materials and task boards up to date so email marketers have everything they need for each send.
• Monitor daily opt-in performance by brand, landing page, creative, and topic.
• Run A/B tests to improve conversion rates and identify approaches worth scaling.
• Partner with the SMS marketer to use revenue data when prioritizing new brand launches and growth opportunities.
• Create checklists, templates, and repeatable processes to support expansion from one live brand to 100+.

Skills

growth marketing

conversion optimization

lead generation

performance marketing

landing pages and funnels

marketing operations

A/B testing

data analysis

US market experience

CRM systems

Notion

Tools

Keitaro

Google Sheets/Excel

CRM platforms

Notion

Analytics tools

Job description

# CRO Specialist (SMS Growth Direction)At **EPC Network**, we’re not just a digital marketing company — we’re a platform for career transformation and personal growth. Our people-first approach brings together passionate, smart, and energetic individuals who want to grow professionally in an international, fast-paced environment. As a **Growth Marketing Manager (Email-to-SMS)**, you’ll turn our existing US email audiences into engaged SMS subscribers. You’ll own the email-to-SMS acquisition funnel, launch new brands, test landing pages and creatives, and scale successful approaches across our portfolio of 100+ blogs. You will work closely with SMS and email marketers, copywriters, creative and production teams, developers, data analysts, and our Compliance Manager, reporting to the Head of the team. **Key Responsibilities:*** Own and improve the email-to-SMS funnel, from email clicks to completed SMS opt-ins.* Launch new brands within the SMS acquisition flow, coordinating sending-number setup and reviewing consent forms, Privacy Policies, and Terms & Conditions with our Compliance Manager.* Prepare clear briefs for landing page copy, visuals, and email creatives, and coordinate delivery with copywriters, designers, and developers.* Set up landing pages, creatives, campaigns, and tracking links in Keitaro and our CRM.* Build weekly email acquisition plans for each brand, specifying landing pages, creatives, and send dates.* Keep campaign materials and task boards up to date so email marketers have everything they need for each send.* Monitor daily opt-in performance by brand, landing page, creative, and topic.* Run A/B tests to improve conversion rates and identify approaches worth scaling.* Partner with the SMS marketer to use revenue data when prioritizing new brand launches and growth opportunities.* Create checklists, templates, and repeatable processes to support expansion from one live brand to 100+.**Requirements:*** 2+ years of relevant experience in growth marketing, conversion optimization, lead generation, performance marketing, landing pages and funnels, or marketing operations.* Experience working with the US market.* Hands-on experience running A/B tests for landing pages and creatives and making decisions based on data.* Experience with Keitaro or a similar click-tracking platform.* Confidence using Google Sheets or Excel for daily reporting and performance analysis.* Strong organizational skills and the ability to coordinate multiple projects and teams with clear briefs, deadlines, and follow-ups.* Experience with CRM systems and task management tools such as Notion.* English at B2 level or higher, sufficient to review US-market copy and work with consent and policy texts alongside our Compliance Manager.* Regular use of AI tools such as ChatGPT, Claude, or Cursor for research, copy and briefs, data analysis, and routine automation, with careful review of outputs.* Practical experience with some of the following: HTML/CSS, basic SQL and databases, small AI-assisted tools or scripts, automation platforms such as n8n, Make, or Zapier, or domain, DNS, and hosting setup.**Would be a plus:*** Familiarity with TCPA and US SMS opt-in requirements.* Experience converting email subscribers into SMS subscribers through lead magnets, pre-landers, or opt-in forms.* Experience in affiliate marketing.* Knowledge of US SMS number registration, including 10DLC or toll-free verification.## Quick factsLocation: Warsaw, PolandFormat: RemoteSeniority: Middle