Remote Growth Marketing Manager – Email-to-SMS Funnels

EPC Network; Warszawa; Hybrid; PLN 120,000 - 200,000; Full time

Job summary

EPC Network is seeking a Growth Marketing Manager (Email-to-SMS) to convert US email audiences into engaged SMS subscribers. You’ll own the email-to-SMS funnel, launch brands, test landing pages and creatives, and scale successful approaches across a portfolio of 100+ blogs.

You’ll work with SMS and email marketers, copywriters, designers, developers, data analysts and our Compliance Manager, reporting to the Head of Growth. A data-driven, hands-on role in a fast-paced international environment.

Qualifications

• 2+ years of relevant experience in growth marketing, conversion optimization, lead generation, performance marketing, landing pages and funnels, or marketing operations.
• Experience working with the US market.
• Hands-on experience running A/B tests for landing pages and creatives and making decisions based on data.
• Experience with Keitaro or a similar click-tracking platform.
• Confidence using Google Sheets or Excel for daily reporting and performance analysis.
• Strong organizational skills and the ability to coordinate multiple projects and teams with clear briefs, deadlines, and follow-ups.
• Experience with CRM systems and task management tools such as Notion.
• English at B2 level or higher, sufficient to review US-market copy and work with consent and policy texts alongside our Compliance Manager.
• Regular use of AI tools such as ChatGPT, Claude, or Cursor for research, copy and briefs, data analysis, and routine automation, with careful review of outputs.
• Practical experience with some of the following: HTML/CSS, basic SQL and databases, small AI-assisted tools or scripts, automation platforms such as n8n, Make, or Zapier, or domain, DNS, and hosting setup.

Responsibilities

• Own and improve the email-to-SMS funnel, from email clicks to completed SMS opt-ins.
• Launch new brands within the SMS acquisition flow, coordinating sending-number setup and reviewing consent forms, Privacy Policies, and Terms & Conditions with our Compliance Manager.
• Prepare clear briefs for landing page copy, visuals, and email creatives, and coordinate delivery with copywriters, designers, and developers.
• Set up landing pages, creatives, campaigns, and tracking links in Keitaro and our CRM.
• Build weekly email acquisition plans for each brand, specifying landing pages, creatives, and send dates.
• Keep campaign materials and task boards up to date so email marketers have everything they need for each send.
• Monitor daily opt-in performance by brand, landing page, creative, and topic.
• Run A/B tests to improve conversion rates and identify approaches worth scaling.
• Partner with the SMS marketer to use revenue data when prioritizing new brand launches and growth opportunities.
• Create checklists, templates, and repeatable processes to support expansion from one live brand to 100+.

Skills

growth marketing

conversion optimization

lead generation

performance marketing

landing pages and funnels

marketing operations

A/B testing

data analysis

US market experience

CRM systems

Notion

Tools

Keitaro

Google Sheets/Excel

CRM platforms

Notion

Analytics tools

Job description

EPC Network is seeking a Growth Marketing Manager (Email-to-SMS) to convert US email audiences into engaged SMS subscribers. You’ll own the email-to-SMS funnel, launch brands, test landing pages and creatives, and scale successful approaches across a portfolio of 100+ blogs.

You’ll work with SMS and email marketers, copywriters, designers, developers, data analysts and our Compliance Manager, reporting to the Head of Growth. A data-driven, hands-on role in a fast-paced international environment.