CRM Manager: VIP & Retention Growth (iGaming)

Risk Inc.

Warszawa, Polska

On-site

PLN 150,000 - 230,000

Full time

4 days ago

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Benefits offered by this job

Children Allowance

Mental Health Support

Sport Activities

Language Courses

Automotive Services

Veterinary Services

Home Office Setup Assistance

Dental Services

Books and Stationery

Training Compensation

Massage

Job summary

RISK inc in Warsaw is seeking a creative CRM Marketing professional to design, implement, and optimize multi-channel communications for core and VIP segments. You will build engaging campaigns that drive retention, reactivation, and user value while collaborating with analytics and product teams.

The role focuses on developing VIP programs, testing new promo mechanics, and automating campaigns based on performance metrics such as MAU/DAU and retention rate.

Responsibilities

Develop, configure and launch promotional, trigger and transactional CRM communications.
Develop existing channels and identify new communication channels.
Segment users, work with cohorts and different audiences.
Prepare and launch CRM campaigns for VIP segment.
Participate in developing VIP program with VIP team.
Work with metrics Retention Rate, Reactivation Rate, MAU, DAU, Bonus Rate.
Develop and test new promo mechanics.
Analyze CRM campaign effectiveness and provide recommendations.
Formulate and test hypotheses to improve product metrics.
Automate successful campaigns and processes.

Skills

CRM marketing

Customer segmentation

VIP program management

Campaign automation

A/B testing

Job description

The role focuses on developing VIP programs, testing new promo mechanics, and automating campaigns based on performance metrics such as MAU/DAU and retention rate.

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