VP of Player Engagement & Monetization

VGW EU; Kraków; On-site; PLN 900,000 - 1,300,000; Full time

Job summary

VGW in Kraków is seeking a VP of Player Engagement to lead our CRM & Live Operations function, owning the full player lifecycle strategy across VGW's brands and driving sustainable growth.

You will unite CRM and Live Operations into a single engine, leverage data science and analytics to optimize monetization, and collaborate with Brand GMs, Product, and FP&A to translate business goals into scalable lifecycle programs while upholding responsible gaming.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Design or equivalent field.
• 10-15 years of experience in Marketing, Business Development or Account Management leadership.
• Enterprise-level strategic thinking with the ability to execute vision into measurable outcomes.
• Proven commercial acumen with deep understanding of customer lifetime value, retention, and monetization levers.
• Deep expertise in end-to-end customer lifecycle management, including onboarding, engagement, retention, reactivation, and loyalty.
• Advanced understanding of personalization, segmentation, and engagement frameworks at scale.
• Strong leadership skills with the proven ability to manage and direct large teams.
• Clear understanding of customer needs and concerns.

Responsibilities

• Develop and execute an integrated monetization and retention strategy across the entire player lifecycle, from first purchase to long-term LTV maximization.
• Provide enterprise leadership to unite CRM and Live Operations into a single, synchronized player engagement engine.
• Leverage data science, advanced analytics, and player insights to optimize monetization levers, live events, and channel performance.
• Partner closely with Brand GMs, Product Managers, and FP&A to translate business objectives into scalable player lifecycle strategies.
• Lead, mentor, and resource the global team while ensuring all revenue strategies adhere strictly to compliance, risk mandates, and responsible play expectations.

Skills

Strategic thinking

Leadership

CRM strategy

Live operations

Monetization

Data analytics

Team building

Stakeholder management

Education

Bachelor’s Degree in Business Administration or related field

Job description

VGW in Kraków is seeking a VP of Player Engagement to lead our CRM & Live Operations function, owning the full player lifecycle strategy across VGW's brands and driving sustainable growth.

You will unite CRM and Live Operations into a single engine, leverage data science and analytics to optimize monetization, and collaborate with Brand GMs, Product, and FP&A to translate business goals into scalable lifecycle programs while upholding responsible gaming.