CRM Manager - PL & EE (m/f/d)

SharkNinja; Poland; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Learning programs

Job summary

SharkNinja in Warsaw, Poland, is seeking a Manager, CRM PL & EE to lead CRM strategy across Poland and Eastern Europe. You will drive acquisition, engagement, retention, and lifetime value through data-driven programs, collaborating with eCommerce, Digital Marketing, Analytics, and Creative teams.

The role requires strong experience in CRM, lifecycle marketing, and multichannel campaigns, with fluency in English and Polish.

Qualifications

• CRM, lifecycle and retention marketing experience in ecommerce or consumer brands.
• Experience building and measuring multi-channel customer journeys.
• Knowledge of CRM platforms (SFMC, Braze, Klaviyo, Adobe Campaign).
• Data-driven with strong analytics and testing mindset.
• Excellent communication and stakeholder management.
• Fluent in English and Polish.

Responsibilities

• Lead strategy and execution of CRM across Poland and Eastern Europe.
• Develop data-led customer journeys via email, SMS, push and other channels.
• Create audience segments to improve targeting and retention.
• Own regional CRM calendar aligned with product launches and campaigns.
• Collaborate with eCommerce, Media, Analytics, and Creative teams.
• Lead testing and optimization across campaigns and channels.
• Monitor KPIs like engagement, retention and lifetime value.
• Utilize CRM tools to track performance and derive insights.
• Support data quality, consent management and database growth.
• Align regional activities with global teams.
• Stay ahead of trends in CRM and personalization.
• Champion customer-centric mindset across the org.

Skills

CRM & lifecycle marketing

Multichannel marketing

Stakeholder management

Project management

Data-driven marketing

English and Polish fluency

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

Adobe Campaign

Job description

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

As theManager, CRM PL & EE at SharkNinja, you will lead the strategy and execution of customer relationship marketing across Poland and Eastern Europe, with the role based in Warsaw, Poland. Your focus will be on driving customer acquisition, engagement, retention, and lifetime value through personalised, data-driven CRM programmes. Working cross-functionally with teams across eCommerce, Digital Marketing, Media, Analytics, Creative, and Commercial, you'll develop and deliver customer-first communications that strengthen brand loyalty and drive commercial performance. This is a unique opportunity to shape the CRM strategy across a growing region and play a key role in SharkNinja's continued expansion.

Key Responsibilities

• Drive the growth and performance of SharkNinja's CRM programme across Poland and Eastern Europe, developing strategies to increase customer engagement, retention, and lifetime value.
• Develop and execute data-led customer journeys across email, SMS, push notifications, and other owned channels, ensuring relevant and personalised customer communications.
• Build audience segmentation strategies using customer data and insights to improve targeting, conversion, and customer experience.
• Own the CRM campaign calendar for the region, aligning communications with product launches, seasonal activations, commercial priorities, and brand campaigns.
• Collaborate closely with eCommerce, Media, Category Marketing, Analytics, and Creative teams to ensure a cohesive customer experience across all touchpoints.
• Lead testing and optimisation initiatives across campaign content, targeting, journeys, frequency, and channel mix to continuously improve performance.
• Monitor key CRM metrics including engagement, retention, repeat purchase, customer lifetime value, and revenue contribution.
• Utilise CRM platforms and analytics tools to track performance, identify trends, and provide actionable insights to stakeholders.
• Support customer database growth initiatives, ensuring best practices for acquisition, consent management, and data quality.
• Work closely with local market and global teams to ensure CRM activity reflects customer behaviours, market opportunities, and business objectives.
• Stay ahead of CRM, personalisation, and customer lifecycle marketing trends to drive innovation and best practice across the region.
• Champion customer-centric thinking throughout the organisation and support knowledge sharing across markets where appropriate.

About You

• Experience in CRM, lifecycle marketing, retention marketing, or digital marketing, ideally within eCommerce or consumer brands.
• Strong experience developing and executing customer lifecycle and retention strategies across multiple channels.
• Knowledge of CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign, or similar tools.
• Experience creating customer segmentation, automation programmes, and personalised marketing campaigns.
• Strong understanding of customer data, analytics, testing methodologies, and performance measurement.
• Data-driven mindset with the ability to interpret insights and translate them into actionable marketing strategies.
• Excellent communication, stakeholder management, and project management skills.
• Strong commercial acumen and results-driven approach.
• A motivated self-starter who is ambitious and curious, with a passion for customer experience and continuous improvement.
• Strong interpersonal skills with the ability to work collaboratively across multiple teams and markets.
• Thrives in a fast-paced environment with a proven track record of managing multiple priorities simultaneously.
• Fluency in English and Polish required; additional Eastern European language skills are advantageous.

#LI-HYBRID

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]

As part of our recruitment and hiring process, SharkNinja may use AI-powered tools, including tools that transcribe and summarize recordings of interviews, flag potential application fraud, and rank applications against role requirements. A member of our recruiting team always reviews these tools' output before any decision is made about your application - none of them make hiring decisions on their own. To learn more about how these tools work, your rights, and any notices that apply to your location, see our Candidate Privacy Notice .