CRM Growth Lead: Lifecycle & Revenue Strategy

Numan; Polska; On-site; PLN 337,000 - 466,000; Full time

Benefits offered by this job

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25 days holiday, plus bank holidays (↑

Health insurance with Vitality.

Electric car salary sacrifice scheme

Enhanced maternity and parental leave.

A day off on your Birthday!

Nursery benefit provided by YellowNest

Employee assistance programme

Generous pension

Flexible working options

Learnerbly development budget

Wellhub membership

Cycle to work scheme

Season ticket loan

Discount on Numan products

Paid volunteering days

Additional 2 weeks off after 5 years

Job summary

Numan is seeking a highly motivated CRM Lead to spearhead growth initiatives across our lifecycle marketing function. You will own CRM growth performance across email, SMS, push, and direct mail, collaborating with Performance Marketing to optimize retargeting strategies and drive revenue.

In this role, you’ll build cross-sell and upsell programmes, develop segmentation-driven campaigns, and lead test-and-learn initiatives to validate new growth strategies with Data and Analytics support.

Qualifications

• - Proven experience in CRM, lifecycle, or growth marketing roles with a strong track record of driving measurable revenue impact.
• - Sharp commercial acumen; a natural ability to connect campaign decisions to margin, LTV, and business outcomes.
• - Hands-on experience with lead nurture, abandoned basket, and retargeting programmes across owned and paid channels.
• - Experience designing and optimising cross-sell, upsell, and referral programmes at scale.
• - Technical fluency in CRM platforms such as Customer.io, Braze, or Klaviyo, including campaign setup, QA, and automation logic.
• - Strong analytical mindset and ability to translate data into actionable growth hypotheses.
• - Experience developing segmentation strategies and personalised communications that protect value for high-LTV segments.
• - Excellent project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• - Exceptional communication and collaboration skills, comfortable influencing across teams including Paid Media and Product.
• - A proactive, results-driven mindset and genuine comfort operating in a fast-moving, commercially driven environment.

Responsibilities

• Own and optimise lead conversion performance, including abandoned basket flow experimentation, retargeting campaigns across paid social and owned channels, and new patient approval recovery rate.
• Develop and execute cross-sell and upsell programmes that encourage existing patients to explore and adopt adjacent categories, grounded in behavioural data and clinical relevance.
• Build and improve growth loops throughout the funnel, with a focus on maximising referral programme performance and working cross-functionally to develop new referral capabilities and features.
• Drive incremental revenue through carefully-segmented promotional campaigns, applying rigorous segment logic to protect margin and long-term value among high-performing patient cohorts.
• Lead test-and-learn initiatives to validate new growth strategies, channels, and creative approaches across the full funnel.
• Partner with Data and Analytics to measure, report, and act on campaign performance, revenue contribution, and ROI.
• Use segmentation and behavioural insights to deliver personalised, contextually relevant communications at scale.
• Collaborate cross-functionally with Paid Media, Product, and Commercial teams to ensure lifecycle and paid channels work in concert, avoiding audience overlap and maximising efficiency.
• Champion experimentation and continuous improvement, staying ahead of CRM, growth marketing, and lifecycle trends.
• Manage growth projects from planning through execution, ensuring timely delivery and alignment with commercial goals.

Skills

CRM

Lifecycle marketing

Growth marketing

Lead nurture

Abandoned basket

Retargeting

Cross-sell upsell

Referral programmes

Data analysis

Campaign automation

Tools

Customer.io

Braze

Klaviyo

Job description

Numan is seeking a highly motivated CRM Lead to spearhead growth initiatives across our lifecycle marketing function. You will own CRM growth performance across email, SMS, push, and direct mail, collaborating with Performance Marketing to optimize retargeting strategies and drive revenue.

In this role, you’ll build cross-sell and upsell programmes, develop segmentation-driven campaigns, and lead test-and-learn initiatives to validate new growth strategies with Data and Analytics support.