CRM Marketing Manager

CXM; Poland; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote work

Ownership of CRM

Ambitious CRM initiatives

Job summary

CXM is seeking a CRM Marketing Manager to own the customer lifecycle across 12 markets in a fully remote role. You will build journeys from scratch, manage campaigns across markets and languages, and use data to continuously improve activation, retention, and CLV.

You will define triggers, audiences, and journey logic while coordinating email and push communications for a consistent customer experience. Strong emphasis on segmentation, localisation, and compliance across regulated markets.

Qualifications

• Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation.
• Hands-on experience building automated customer journeys.
• Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy.
• Experience managing CRM across multiple markets and languages.
• Strong knowledge of email deliverability and campaign QA.
• Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms.
• Strong analytical and data-driven mindset.
• Comfortable working with technical and data teams.

Responsibilities

• Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.
• Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.
• Coordinate email and push communications to create a consistent customer experience.
• Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent.
• Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product.
• Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications.
• Develop and maintain reusable email templates and content blocks.
• Build and maintain customer segments, consent lists, exclusions, and communication rules.
• Configure personalised and dynamic content based on customer data.
• Work with Product, Analytics, and IT to define and validate data and event requirements.
• SQL knowledge is a strong advantage.
• Manage CRM communications across multiple languages and markets.
• Coordinate translation, editing, and linguistic QA.
• Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements.
• Maintain master journeys and localisation matrices across all markets.
• Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation.
• Maintain strong email hygiene and deliverability standards.
• Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling.
• Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements.
• Analyze CRM performance by market, language, segment, and customer lifecycle stage.
• Measure conversion, retention, churn, revenue, and incremental uplift — not just opens and clicks.
• Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure.
• Maintain a clear optimisation backlog and turn insights into measurable improvements.

Skills

CRM lifecycle marketing

Email marketing

Marketing automation

Segmentation

Personalisation

Multi-market campaigns

Deliverability & QA

Data collaboration

Regulated markets

Remote work

Tools

Mailgun

Braze

Klaviyo

Job description

About The Role

We are looking for a

Reporting to: CMO

Location: Fully Remote

Markets: 12

About The Role

We are looking for a CRM Marketing Manager to own CXM's customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.

This is a hands‑on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results.

Key Objectives

• Build and launch at least 3 automated lifecycle journeys covering welcome/activation, retention, and reactivation within the first 6 months
• Improve the current 9% lead-to-FTD conversion rate through targeted CRM activation campaigns
• Support reducing churn to below 10% through structured retention and reactivation programmes
• Build and maintain localised CRM journeys across all 12 markets
• Maintain 99%+ deliverability and ensure all CRM activity meets applicable compliance requirements

Key Responsibilities

Lifecycle & CRM Strategy

• Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back
• Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria
• Coordinate email and push communications to create a consistent customer experience

Campaigns & Automation

• Build, launch, and optimise automated CRM campaigns using platforms such as Mailgun, Braze, Klaviyo, or equivalent
• Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product
• Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications
• Develop and maintain reusable email templates and content blocks

Segmentation & Personalisation

• Build and maintain customer segments, consent lists, exclusions, and communication rules
• Configure personalised and dynamic content based on customer data
• Work with Product, Analytics, and IT to define and validate data and event requirements
• SQL knowledge is a strong advantage

Localisation

• Manage CRM communications across multiple languages and markets
• Coordinate translation, editing, and linguistic QA
• Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements
• Maintain master journeys and localisation matrices across all markets

Deliverability & Compliance

• Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation
• Maintain strong email hygiene and deliverability standards
• Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling
• Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements

Analytics & Optimisation

• Analyse CRM performance by market, language, segment, and customer lifecycle stage
• Measure conversion, retention, churn, revenue, and incremental uplift — not just opens and clicks
• Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure
• Maintain a clear optimisation backlog and turn insights into measurable improvements

Requirements

• Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation
• Hands‑on experience building automated customer journeys
• Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy
• Experience managing CRM across multiple markets and languages
• Strong knowledge of email deliverability and campaign QA
• Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms
• Strong analytical and data‑driven mindset
• Comfortable working with technical and data teams
• Excellent attention to detail and ability to manage multiple campaigns simultaneously
• Experience in FX, fintech, trading, igaming, or another regulated B2C environment is highly desirable
• Able to work independently in a fully remote environment

Ideal Candidate Background

The strongest candidates are likely to be currently working as a:

• CRM Manager / Lifecycle Marketing Manager
• Email Marketing Manager
• Marketing Automation Specialist
• Retention Marketing Manager
• CRM‑focused Digital Marketing Manager

Experience with high-volume B2C customer journeys, FTD/conversion funnels, retention, reactivation, and regulated markets will be particularly valuable.

Benefits

What We Offer

• Fully remote working with minimal meeting overhead
• Ownership of CRM across 12 international markets
• Genuine opportunity to build and improve the customer lifecycle function
• An established business with the resources and budget to execute ambitious CRM initiatives
• Freedom to test, learn, and implement new ideas
• Competitive, above-market compensation
• KPI-linked bonus connected directly to CRM and business performance

Recruitment Process

Stage 1: HR interview — experience, motivation, and fit.

Stage 2: CMO interview — CRM expertise, strategy, and relevant experience.

Stage 3: CEO interview, where required.