Remote Lifecycle & Retention Growth Strategist

Paired; Polska; Remote; PLN 350,000 - 467,000; Full time

Benefits offered by this job

USD compensation

Remote flexibility

International exposure

High ownership role

Job summary

Paired is a global recruiting agency enabling remote work with top-tier talent across the world. We collaborate with fast-growing U.S. and German-based companies seeking Lifecycle & Retention Growth Strategists.

You will own retention, lifecycle marketing, and growth initiatives, translating data into actions that boost revenue, engagement, and customer lifetime value. Responsibilities include email/SMS campaigns, lifecycle automation, and cross-functional leadership.

Qualifications

• 5+ years of lifecycle/retention marketing or related field.
• Strong understanding of DTC/ecommerce and subscription businesses.
• Proven data-driven decision making.
• Experience with lifecycle marketing platforms such as Klaviyo or comparable CRM/marketing automation tools.
• Experience owning measurable business outcomes such as revenue, retention, churn, LTV, conversion, subscription growth, or lifecycle performance.
• Fluent written and spoken English for client-facing work.
• Ability to work cross-functionally with creative, project management, development, and marketing teams.
• Experience using AI tools to improve marketing workflows, analysis, content development, or operational efficiency is a plus.

Responsibilities

• Own lifecycle and retention strategy across email, SMS, subscription, and other customer touchpoints based on business needs.
• Analyze customer, campaign, retention, and revenue data to identify opportunities and determine what should be tested or optimized.
• Develop and execute experiments around offers, messaging, segmentation, customer journeys, subscription conversion, retention, and lifecycle engagement.
• Build and optimize lifecycle programs, including campaigns, automated flows, onboarding, post-purchase, winback, cancellation/save journeys, and other retention initiatives.
• Translate data and customer behavior into clear strategic recommendations and actionable plans.
• Own performance against key business outcomes such as revenue, retention, customer lifetime value, subscription take rate, churn, or lifecycle program performance.
• Work directly with clients, founders, or senior stakeholders to present performance, recommendations, and strategic priorities.
• Lead and coordinate cross-functional teams including copywriters, designers, project managers, developers, and other marketing specialists.
• Provide clear briefs, direction, feedback, and quality control to ensure execution aligns with strategy and brand requirements.
• Troubleshoot lifecycle marketing, CRM, subscription, or customer journey issues and provide practical solutions.
• Identify opportunities to improve processes, systems, and workflows, including the use of AI and automation where appropriate.
• Monitor account/customer health and proactively identify risks, performance gaps, and opportunities for improvement.
• Help build scalable playbooks, processes, and best practices that improve lifecycle and retention performance across the business.

Skills

Lifecycle marketing

Retention marketing

CRM

Email marketing

SMS marketing

Subscription growth

Data-driven decision making

A/B testing

Cross-functional collaboration

English communication

Klaviyo

ChatGPT

Claude

Tools

Klaviyo

ChatGPT

Claude

Job description

Paired is a global recruiting agency enabling remote work with top-tier talent across the world. We collaborate with fast-growing U.S. and German-based companies seeking Lifecycle & Retention Growth Strategists.

You will own retention, lifecycle marketing, and growth initiatives, translating data into actions that boost revenue, engagement, and customer lifetime value. Responsibilities include email/SMS campaigns, lifecycle automation, and cross-functional leadership.