CRM Lifecycle Campaign Lead | HubSpot Expert | Remote-Ready

Trade Nation; Polska; On-site; PLN 90,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

Private healthcare

Lifestyle allowance

Extra leave

Location flexibility

Job summary

Trade Nation in Poland is seeking a lifecycle marketing specialist to drive CRM programs across email, push, and other channels. You will build, deploy, and optimise campaigns that move customers from sign-up through KYC, deposits, trading, and ongoing activity.

You will own journey design, QA, and performance tracking, ensuring communications are timely, compliant, and aligned with business objectives, working with Lifecycle, Product, Data, Sales and Compliance teams.

Qualifications

• Experience delivering lifecycle marketing campaigns.
• Strong knowledge of segmentation, triggers and journey logic.
• Ability to work in regulated environments with approvals.

Responsibilities

• Build and execute lifecycle campaigns across activation, retention and reactivation stages.
• Implement customer journeys and workflows in HubSpot including triggers, segmentation and automation.
• Support onboarding, activation, retention and re-engagement programmes.
• Maintain CRM campaign calendars, ensuring campaigns are delivered on time and to brief.
• Ensure campaigns meet compliance requirements, including correct use of claims, disclosures and approvals.
• Ensure all customer communications are compliant across active jurisdictions, adapting messaging and requirements to each regulatory environment.
• Work with the Data team to ensure campaign tracking and reporting are accurate.
• Monitor campaign performance and support ongoing optimisation through testing and iteration.
• Coordinate with Sales and Lifecycle teams to align messaging, timing and customer contact rules.

Skills

Lifecycle marketing

HubSpot

Campaign execution

Segmentation

Compliance

Tools

HubSpot CRM

Job description

Trade Nation in Poland is seeking a lifecycle marketing specialist to drive CRM programs across email, push, and other channels. You will build, deploy, and optimise campaigns that move customers from sign-up through KYC, deposits, trading, and ongoing activity.

You will own journey design, QA, and performance tracking, ensuring communications are timely, compliant, and aligned with business objectives, working with Lifecycle, Product, Data, Sales and Compliance teams.