Commercial Manager Retail Bakery Products Poland

Vandemoortele; Polska; Hybrid; PLN 396,000 - 571,000; Full time

Job summary

Vandemoortele Poland seeks a Commercial Manager Retail Bakery Products Poland to shape the retail go-to-market strategy, lead key accounts, and drive category leadership in the retail channel. You will collaborate with Marketing, Supply Chain and R&D to support launches and demand planning.

The ideal candidate has 7+ years of commercial leadership, a Master’s degree in Economics or Business Management, and a proven track record of profitable growth in €10 million+ turnover businesses.

Qualifications

• Proven track record as commercial leader with 7+ years of experience.
• Experience leading remote and geographically dispersed sales teams.
• Experience growing turnover and margins in businesses with turnover ≥€10 million.
• Master’s degree in Economics or Business Management.

Responsibilities

• Define and execute the retail go-to-market strategy per account and market segment.
• Build and manage retail key accounts; negotiate agreements and promotions.
• Achieve turnover, volume and gross margin targets; manage pricing and trade spend.
• Monitor market trends and translate insights into actionable recommendations.
• Lead and develop the retail sales team; foster accountability and excellence.
• Coordinate with Marketing, Supply Chain, Customer Care and R&D for launches and planning.

Skills

People leadership

Negotiation

Strategic thinking

Analytical skills

Communication

Market orientation

Sales growth

Education

Master’s degree in Economics or Business Management

Job description

Commercial Manager Retail Bakery Products Poland

Vandemoorteleis a leading European food group that manufactures and sells high-quality food products. Vandemoortele has two business lines; one in frozen bakery products and one in margarines, culinary oils and fats. The Vandemoortele headquarters are located in Ghent, Belgium.

To support our continuous growth in Bakery in Poland, we are looking for a Commercial Manager Retail Bakery Products Poland

Key responsibilites :

Commercial strategy: Define and execute the retail go-to-market strategy, translating it into targets and action plans per key account, product group and market segment. Drive market penetration and category leadership in the retail channel

Key account management: Build and maintain strong relationships with retail key accounts. Negotiate annual agreements, promotional plans and listing strategies. Ensure optimal shelf presence and category positioning

Revenue & profitability: Achieve budgeted targets for turnover, volume development and gross margin. Set and manage pricing strategy, promotional effectiveness and trade spend within the retail channel

Market intelligence: Monitor retail market trends, competition, pricing levels and consumer behaviour. Translate insights into actionable commercial recommendations and corrective actions

People leadership: Lead, coach and develop the retail sales team including Key Account Managers. Foster accountability, engagement and commercial excellence across the team

Cross-functional coordination: Coordinate with Marketing, Supply Chain, Customer Care and R&D to support the regional rollout of centrally approved product launches, promotions and demand planning. Collaborate with the central BP Marketing team on campaign execution and market feedback

Candidate profile :

• Proven track record as a successful commercial leader (min 7years), consistently delivering above-market sales growth and sustainable business expansion throughout their career; developing teams
• Demonstrated people leadership experience managing and developing teams, including remote and geographically dispersed sales organizations.
• Strong track record of driving profitable growth in businesses with a minimum annual turnover of €10 million, consistently achieving revenue, volume and margin targets.
• Master’s degree (Economic or Business Management preferred)
• Strategic mindset combined with strong analytical and financial acumen, entrepreneurial, market orientated.
• Excellent negotiation, communication and leadership skills.