Commercial Manager Retail Bakery Products Poland

Vandemoortele; Łódź; On-site; PLN 290,000 - 360,000; Full time

Job summary

Vandemoortele Poland seeks a Commercial Manager Retail Bakery Products to lead the retail go-to-market strategy, grow turnover and margins, and manage key accounts across Poland. You will coordinate with Marketing, Supply Chain and R&D to ensure successful product launches and demand planning.

The ideal candidate has 7+ years in commercial leadership, a Master’s degree, strong analytical and financial acumen, and proven ability to lead distributed sales teams to deliver above-market growth.

Qualifications

• 7+ years of commercial leadership experience.
• Proven people leadership including remote and dispersed teams.
• Track record of driving profitable growth with turnover above €10 million.
• Master’s degree in Economics or Business Management preferred.
• Strategic, analytical and financially minded.
• Excellent negotiation and leadership skills.

Responsibilities

• Define and execute the retail go-to-market strategy for Poland.
• Build and maintain relationships with retail key accounts; negotiate annual agreements and listings.
• Drive revenue, turnover and gross margin; set pricing strategy and trade spend.
• Monitor market trends, competition and consumer behaviour; translate insights into actions.
• Lead, coach and develop the retail sales team including remote employees.
• Coordinate with Marketing, Supply Chain, Customer Care and R&D to support launches and demand planning.

Skills

People leadership

Negotiation

Strategic thinking

Analytical skills

Financial acumen

Communication

Education

Master’s degree in Economics or Business Management

Job description

Commercial Manager Retail Bakery Products Poland

Vandemoorteleis a leading European food group that manufactures and sells high-quality food products. Vandemoortele has two business lines; one in frozen bakery products and one in margarines, culinary oils and fats. The Vandemoortele headquarters are located in Ghent, Belgium.

To support our continuous growth in Bakery in Poland, we are looking for a Commercial Manager Retail Bakery Products Poland

Key responsibilites :

Commercial strategy: Define and execute the retail go-to-market strategy, translating it into targets and action plans per key account, product group and market segment. Drive market penetration and category leadership in the retail channel

Key account management: Build and maintain strong relationships with retail key accounts. Negotiate annual agreements, promotional plans and listing strategies. Ensure optimal shelf presence and category positioning

Revenue & profitability: Achieve budgeted targets for turnover, volume development and gross margin. Set and manage pricing strategy, promotional effectiveness and trade spend within the retail channel

Market intelligence: Monitor retail market trends, competition, pricing levels and consumer behaviour. Translate insights into actionable commercial recommendations and corrective actions

People leadership: Lead, coach and develop the retail sales team including Key Account Managers. Foster accountability, engagement and commercial excellence across the team

Cross-functional coordination: Coordinate with Marketing, Supply Chain, Customer Care and R&D to support the regional rollout of centrally approved product launches, promotions and demand planning. Collaborate with the central BP Marketing team on campaign execution and market feedback

Candidate profile :

• Proven track record as a successful commercial leader (min 7years), consistently delivering above-market sales growth and sustainable business expansion throughout their career; developing teams
• Demonstrated people leadership experience managing and developing teams, including remote and geographically dispersed sales organizations.
• Strong track record of driving profitable growth in businesses with a minimum annual turnover of €10 million, consistently achieving revenue, volume and margin targets.
• Master’s degree (Economic or Business Management preferred)
• Strategic mindset combined with strong analytical and financial acumen, entrepreneurial, market orientated.
• Excellent negotiation, communication and leadership skills.