Brand Marketing Manager

Associated Traffic AG; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Private medical insurance

Mentor program

Onboarding plan

Training & development

Birthday day off

Corporate events

Job summary

AsstrA is seeking a Marketing & Promotion Specialist to develop and implement a comprehensive promotion strategy across customers and suppliers in international markets. You will drive B2B campaigns, manage the promotion system, and contribute to brand visibility.

You'll collaborate with sales teams, prepare promotional materials, and monitor ROI using defined KPIs. Fluency in English is required, and a fast-paced, multinational environment awaits.

Qualifications

• Marketing theory (including promotion mix), development and implementation of a marketing plan.
• Financial management, planning and budgeting.
• Analytical skills (what elements of the promotion mix will help increase ROI).
• Digital marketing, SMM, SEO.
• Knowledge of the market of advertisers, mass media, built network of contacts.
• Communication and presentation skills.
• Commitment and ownership of responsibility.
• Personal efficiency, time management, stress management.

Responsibilities

• Development and implementation of creative promotion strategy (incl. promotion mix), for customers and suppliers in first place.
• Management of the promotion system (incl. global promotion plan).
• To drive a variety of B2B promotion campaigns across focus regions to build awareness and create highly effective sales lead generation.
• Press secretary functions for AsstrA’s top management;
• Translation of positioning and USP to target markets;
• Brand management, adaptation of the brand book to the positioning and control of the visual standard;
• Provision of promotional materials for sales personnel (incl. product catalogue);
• Management of external and internal communication plan (PR);
• Define specific goals for the Promotion Department and measure the commercial and brand impact of promotion initiatives using well-defined metrics and KPIs;
• Collaborate with channel partners to generate demand for our products with end-users in diverse markets;
• Team expansion, staff training and development.

Skills

Marketing theory

Budgeting

Analytical skills

Digital marketing

SMM & SEO

Communication skills

Time management

English proficiency

Job description

AsstrA has been a reliable partner in the logistics and transportation services market for over 30 years. We offer comprehensive services including the implementation of international shipments by various modes of transport, import and export organization, consolidation, customs clearance and cargo insurance. AsstrA today is an international holding company operating in the logistics services market. Total number of employees - almost 1000 people.

Responsibilities

• Development and implementation of creative promotion strategy (incl. promotion mix), for customers and suppliers in first place;
• Management of the promotion system (incl. global promotion plan);
• To drive a variety of B2B promotion campaigns across focus regions to build awareness and create highly effective sales lead generation;
• Press secretary functions for AsstrA’s top management;
• Translation of positioning and USP to target markets;
• Brand management, adaptation of the brand book to the positioning and control of the visual standard;
• Provision of promotional materials for sales personnel (incl. product catalogue);
• Management of external and internal communication plan (PR);
• Define specific goals for the Promotion Department and measure the commercial and brand impact of promotion initiatives using well-defined metrics and KPIs;
• Collaborate with channel partners to generate demand for our products with end-users in diverse markets;
• Team expansion, staff training and development.

Requirements

• Marketing theory (including promotion mix), development and implementation of a marketing plan;
• Financial management, planning and budgeting;
• Analytical skills (what elements of the promotion mix will help increase ROI);
• Digital marketing, SMM, SEO;
• Knowledge of the market of advertisers, mass media, built network of contacts;
• Communication and presentation skills;
• Commitment and ownership of responsibility;
• Personal efficiency, time management, stress management;

• Experience working in an international environment;
• Focus on results
• Fluent English (written and spoken).

We offer

• Opportunity to develop and expand knowledge by working in a multicultural and dynamic environment;
• Professional development;
• Private medical insurance;
• Individual on-boarding plan and mentor;
• Internal and external training, participation in internal projects and contests;
• Corporate training center (AsstrA focuses on continuous professional development of employees);
• Career development within the grading system;
• “Birthday party” – extra free day;
• Unforgettable multiple corporate parties.

Find out more about us at asstra.com