Brand Marketing Manager

AsstrA-Associated Traffic AG; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Private medical insurance

Mentor onboarding plan

Internal and external training

Corporate training center

Career development within grading

Job summary

AsstrA-Associated Traffic AG is seeking a skilled Marketing Promotion Manager to develop and implement promotion strategies for customers and suppliers, drive B2B campaigns, and manage global promotion plans. You will handle press functions for top management and adapt USP across markets.

The role requires strong marketing knowledge, digital marketing skills, and experience in an international environment to deliver measurable ROI and lead-generation results.

Qualifications

• Experience in marketing planning and implementing promotion strategies.
• Analytical skills to measure ROI of promotion activities.
• Digital marketing, SMM and SEO knowledge.
• Excellent communication and presentation skills.
• Ability to work in an international environment and deliver results.

Responsibilities

• Develop and implement promotion strategy for customers and suppliers.
• Manage the promotion system and global promotion plan.
• Drive B2B promotion campaigns across regions to generate sales leads.
• Handle press secretary duties for top management.
• Translate positioning and USP for target markets.
• Brand management and adaptation of the brand book.
• Provide promotional materials for sales teams (catalogues).
• Manage external and internal PR plans.
• Set goals for the Promotion Department and measure impact with KPIs.
• Collaborate with channel partners to generate demand across markets.
• Expand team and train staff.

Skills

Marketing theory

ROI analytics

Digital marketing

SMM

SEO

Market knowledge

Communication

Presentation

Ownership

Time management

English fluency

Job description

AsstrA has been a reliable partner in the logistics and transportation services market for over 30 years. We offer comprehensive services including the implementation of international shipments by various modes of transport, import and export organization, consolidation, customs clearance and cargo insurance. AsstrA today is an international holding company operating in the logistics services market. Total number of employees - almost 1000 people.

Responsibilities

• Development and implementation of creative promotion strategy (incl. promotion mix), for customers and suppliers in first place;
• Management of the promotion system (incl. global promotion plan);
• To drive a variety of B2B promotion campaigns across focus regions to build awareness and create highly effective sales lead generation;
• Press secretary functions for AsstrA's top management;
• Translation of positioning and USP to target markets;
• Brand management, adaptation of the brand book to the positioning and control of the visual standard;
• Provision of promotional materials for sales personnel (incl. product catalogue);
• Management of external and internal communication plan (PR);
• Define specific goals for the Promotion Department and measure the commercial and brand impact of promotion initiatives using well-defined metrics and KPIs;
• Collaborate with channel partners to generate demand for our products with end-users in diverse markets;
• Team expansion, staff training and development.

Requirements

• Marketing theory (including promotion mix), development and implementation of a marketing plan;
• Financial management, planning and budgeting;
• Analytical skills (what elements of the promotion mix will help increase ROI);
• Digital marketing, SMM, SEO;
• Knowledge of the market of advertisers, mass media, built network of contacts;
• Communication and presentation skills;
• Commitment and ownership of responsibility;
• Personal efficiency, time management, stress management;
• Experience working in an international environment;
• Focus on results
• Fluent English (written and spoken).
  

We offer

• Opportunity to develop and expand knowledge by working in a multicultural and dynamic environment;
• Private medical insurance;
• Individual on-boarding plan and mentor;
• Internal and external training, participation in internal projects and contests;
• Corporate training center (AsstrA focuses on continuous professional development of employees);
• Career development within the grading system;

Join our team of leaders!