Brand Manager – Action Figures, Plush & Imaginext (CEE)

Content Creators; Warszawa; Hybrid; PLN 147,000 - 175,000; Full time

Benefits offered by this job

Hybrid working

Health & dental insurance

Pension plan

Life insurance

Toy discount

Family benefits program

Job summary

Mattel Poland is seeking a Brand Manager, Action Figures, Plush & Imaginext, to translate global priorities into local plans across Poland and selected CEE markets. You will own the category strategy and drive launch priorities, retail narratives and consumer programmes to grow revenue and market share.

You will lead marketing activation, adapt regional campaigns for the local market, manage agencies and partnerships, and collaborate with Sales and Omnichannel teams to deliver impactful shopper

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in Brand Management, Category Marketing, Commercial Marketing, or a similar role.
• Proven experience developing and executing marketing and category growth strategies.
• Strong commercial acumen with a solid understanding of retail and consumer dynamics.
• Experience managing international brands and working within a matrix organization.
• Ability to analyze business performance data and translate insights into actionable plans.
• Strong project management, prioritization, and stakeholder management skills.
• Fluency in English and Polish is required. Proficiency in an additional Central and Eastern European (CEE) language would be considered a strong advantage.

Responsibilities

• Translate global and regional marketing priorities into locally relevant business, marketing and commercial plans for Poland and selected CEE markets.
• Act as the local category owner ensuring brand strategies, product plans and launch priorities are executed to drive revenue and growth.
• Lead local marketing activation plans for Action Figures, Plush and Imaginext and adapt regional campaigns for local needs.
• Support retailer activations, shopper marketing and e-commerce initiatives; develop category stories and sell-in materials.
• Serve as voice of the local market to inform strategy, pricing and demand; coordinate launches with cross-functional teams.

Skills

Brand management

Category marketing

Marketing strategy

Stakeholder management

Project management

English & Polish fluency

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

Mattel Poland is seeking a Brand Manager, Action Figures, Plush & Imaginext, to translate global priorities into local plans across Poland and selected CEE markets. You will own the category strategy and drive launch priorities, retail narratives and consumer programmes to grow revenue and market share.

You will lead marketing activation, adapt regional campaigns for the local market, manage agencies and partnerships, and collaborate with Sales and Omnichannel teams to deliver impactful shopper