Brand Manager: Action Figures & Imaginext (Poland/CEE)

Mattel; Warszawa; Hybrid; PLN 147,000 - 175,000; Full time

Benefits offered by this job

Hybrid working set-up

Commuting benefits

Multisport Plus Card

Employee assistance program

Health & dental insurance

Life and disability insurance

Employee Pension Plans

Toy discount

Christmas gift

Family benefits program

Job summary

Mattel Poland is seeking a Brand Manager for Action Figures, Plush & Imaginext. You will translate global and regional priorities into local Poland and selected CEE plans, acting as the local category owner to drive revenue and market growth.

You'll partner with Sales, marketing, and agencies, manage campaigns, and ensure local execution aligns with regional strategies while navigating a matrix organization and regulatory requirements.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Minimum 5 years in Brand Management or related marketing roles.
• Experience in delivering marketing and category growth strategies.

Responsibilities

• Translate global/EMEA priorities into local Poland/CEE plans.
• Own category strategy, portfolio decisions and launches.
• Develop and execute local marketing and activation plans.
• Coordinate with sales, retailers and agencies for sell-in content.
• Analyze performance data and adjust plans across markets.
• Collaborate with regional and global stakeholders in a matrix.

Skills

Brand Management

Category Marketing

Commercial Marketing

Bilingual EN/PL

Project management

Education

Bachelor’s degree in Marketing or related field

Job description

Mattel Poland is seeking a Brand Manager for Action Figures, Plush & Imaginext. You will translate global and regional priorities into local Poland and selected CEE plans, acting as the local category owner to drive revenue and market growth.

You'll partner with Sales, marketing, and agencies, manage campaigns, and ensure local execution aligns with regional strategies while navigating a matrix organization and regulatory requirements.