Strategic Brand Lead: Action Figures & Imaginext

Mattel; Warszawa; Híbrido; PLN 147 000 - 175 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid working set-up

Bonus scheme

Health & dental insurance

Life and disability insurance

Pension plans

Commuting benefits

Toy discount

Vacation days 20-26 + 2 Mattel Days

Employee assistance program

Family benefits program

Resumo da oferta

Mattel Poland Sp. z.o.o. in Warsaw is seeking a Brand Manager for Action Figures, Plush & Imaginext. You will translate global and regional priorities into local plans across Poland and selected CEE markets, acting as the local category owner to drive growth and retailer storytelling.

The role requires 5+ years in brand or commercial marketing, strong analytical skills, and fluency in English and Polish. Hybrid work setup, with generous benefits and a bonus scheme tied to performance.

Qualificações

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in Brand Management, Category Marketing, Commercial Marketing, or a similar role.
• Proven experience developing and executing marketing and category growth strategies.
• Strong commercial acumen with a solid understanding of retail and consumer dynamics.
• Experience managing international brands and working within a matrix organization.
• Ability to analyze business performance data and translate insights into actionable plans.
• Strong project management, prioritization, and stakeholder management skills.
• Fluency in English and Polish is required; additional CEE language is a plus.

Responsabilidades

• Translate global and regional priorities into locally relevant plans across Poland and selected CEE markets.
• Act as the local category owner to drive brand strategies, launches and retail narratives.
• Develop and execute marketing and activation plans for Action Figures, Plush and Imaginext.
• Lead local adaptation of regional campaigns and manage agencies and partners.
• Collaborate with Sales and Omnichannel teams to create selling materials and category stories.
• Support retailer activations, shopper marketing and e‑commerce initiatives.
• Provide insights on consumer trends, competition, pricing and demand.

Conhecimentos

Fluency in English

Fluency in Polish

Project management

Stakeholder management

Commercial acumen

Data-driven thinking

Brand management

Formação académica

Bachelor’s degree in Marketing/Business Admin

Descrição da oferta de emprego

Mattel Poland Sp. z.o.o. in Warsaw is seeking a Brand Manager for Action Figures, Plush & Imaginext. You will translate global and regional priorities into local plans across Poland and selected CEE markets, acting as the local category owner to drive growth and retailer storytelling.

The role requires 5+ years in brand or commercial marketing, strong analytical skills, and fluency in English and Polish. Hybrid work setup, with generous benefits and a bonus scheme tied to performance.