Poland & CEE Marketing Communications Lead

Customs Support Group; Warszawa; On-site; PLN 150,000 - 190,000; Full time

Benefits offered by this job

Competitive compensation package

Career development opportunities

International exposure

Job summary

Customs Support Group in Warsaw is seeking a Marketing Communications Manager for Poland (CEE) to translate Group strategy into local campaigns and content, drive lead generation, and strengthen brand presence across Poland and the wider CEE region.

The role combines strategy with hands-on execution in a fast-paced B2B environment, reporting to senior marketing leadership and collaborating with Sales and operations.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Business Administration, or a related field.
• 5+ years of professional marketing experience, preferably B2B.
• Fluent Polish and English, both written and spoken.
• Excellent communication and copywriting skills.
• Hands-on experience with digital marketing, lead-generation campaigns, and marketing automation.
• Experience working with HubSpot and/or other CRM and marketing automation platforms.
• Knowledge of Google Analytics, SEO principles, website CMS platforms, and other relevant marketing tools.
• Strong PowerPoint skills and familiarity with design or content creation tools.
• Demonstrated experience in planning and executing events, webinars, exhibitions, or customer-facing activities.
• Strong project management skills and ability to manage multiple initiatives.

Responsibilities

• Plan, develop and execute marketing initiatives that support business growth, customer engagement, brand awareness, and sales targets in Poland and the CEE region.
• Translate and adapt Group-level marketing strategy into local campaigns.
• Develop and execute integrated marketing campaigns across email, digital advertising, marketing automation, content, and other channels.
• Partner with Sales to develop targeted campaigns and outreach activities that generate and nurture leads.
• Provide market research, competitor insights, and customer intelligence to support decision-making.
• Manage the local marketing budget and allocate resources effectively.
• Monitor campaign performance and optimize activities based on insights.
• Develop high-quality localized sales materials and assets.
• Support Sales with campaign messaging, visuals, content, and tools.
• Develop digital lead-generation initiatives and ensure effective cooperation between Marketing and Sales.
• Explain complex customs and trade topics in clear customer-facing messages.
• Create engaging website content and original content for Polish & CEE audiences.
• Own planning of newsletters and SEO-driven content.
• Support SEO and digital visibility initiatives; use analytics and automation tools.
• Coordinate external communications, newsletters, blogs, customer stories, and PR with local agency.
• Ensure consistent messaging and brand positioning across Group Marketing and local teams.
• Plan and manage local marketing events, exhibitions, webinars, and workshops.
• Track event performance and ROI; improve based on results.

Skills

Polish fluency

English fluency

Digital marketing

Marketing automation

Lead generation

Content creation

CRM/HubSpot

Project management

Copywriting

Event planning

Education

Bachelor’s degree or higher in Marketing/Communications/Business Admin

Tools

HubSpot

Google Analytics

SEO

CMS

PowerPoint

Job description

Customs Support Group in Warsaw is seeking a Marketing Communications Manager for Poland (CEE) to translate Group strategy into local campaigns and content, drive lead generation, and strengthen brand presence across Poland and the wider CEE region.

The role combines strategy with hands-on execution in a fast-paced B2B environment, reporting to senior marketing leadership and collaborating with Sales and operations.