Brand Manager - Action Figures, Plush & Imaginext

Mattel; Warszawa; On-site; PLN 147,000 - 175,000; Full time

Benefits offered by this job

Hybrid working set-up

Bonus scheme

Health & dental insurance

Life and disability insurance

Pension plans

Commuting benefits

Toy discount

Vacation days 20-26 + 2 Mattel Days

Employee assistance program

Family benefits program

Job summary

Mattel Poland Sp. z.o.o. in Warsaw is seeking a Brand Manager for Action Figures, Plush & Imaginext. You will translate global and regional priorities into local plans across Poland and selected CEE markets, acting as the local category owner to drive growth and retailer storytelling.

The role requires 5+ years in brand or commercial marketing, strong analytical skills, and fluency in English and Polish. Hybrid work setup, with generous benefits and a bonus scheme tied to performance.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in Brand Management, Category Marketing, Commercial Marketing, or a similar role.
• Proven experience developing and executing marketing and category growth strategies.
• Strong commercial acumen with a solid understanding of retail and consumer dynamics.
• Experience managing international brands and working within a matrix organization.
• Ability to analyze business performance data and translate insights into actionable plans.
• Strong project management, prioritization, and stakeholder management skills.
• Fluency in English and Polish is required; additional CEE language is a plus.

Responsibilities

• Translate global and regional priorities into locally relevant plans across Poland and selected CEE markets.
• Act as the local category owner to drive brand strategies, launches and retail narratives.
• Develop and execute marketing and activation plans for Action Figures, Plush and Imaginext.
• Lead local adaptation of regional campaigns and manage agencies and partners.
• Collaborate with Sales and Omnichannel teams to create selling materials and category stories.
• Support retailer activations, shopper marketing and e‑commerce initiatives.
• Provide insights on consumer trends, competition, pricing and demand.

Skills

Fluency in English

Fluency in Polish

Project management

Stakeholder management

Commercial acumen

Data-driven thinking

Brand management

Education

Bachelor’s degree in Marketing/Business Admin

Job description

Brand Manager - Action Figures, Plush & Imaginext

• Full-time
• Location: Poland - Warsaw
• Company: Mattel Poland Sp. z.o.o.

CREATIVITY IS OUR SUPERPOWER.It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Brand Manager, Action Figures, Plush & Imaginext, is responsible for translating global and EMEA Commercial Marketing priorities into locally relevant business, marketing and commercial plans across Poland and selected CEE markets.

This role acts as the local category owner, ensuring that brand strategies, product plans, launch priorities, retail narratives and consumer programmes are executed effectively to drive revenue, market share and brand growth. The position supports both licensed and owned brands and serves as the key link between regional strategy and local execution.

What Your Impact Will Be:

Category Strategy, Portfolio & Business Planning

• Drive category growth across Poland and selected CEE markets by executing EMEA brand strategies and local commercial plans.
• Provide market, consumer and retailer insights to influence portfolio decisions, product launches and forecasts.
• Monitor category performance, identify opportunities and risks, and recommend actions to achieve business objectives.

Marketing & Campaign Execution

• Develop and execute marketing and activation plans for Action Figures, Plush and Imaginext.
• Lead the local implementation of regional campaigns, adapting content and assets for local market needs.
• Manage agencies and partners, track campaign performance and drive continuous improvement.
• Partner with Sales and Omnichannel Retail Marketing teams to develop customer presentations, category stories and sell‑in materials.
• Support retailer activations, shopper marketing programmes and e‑commerce initiatives.
• Gather retailer and market feedback to strengthen future planning and execution.

Stakeholder Management & Local Market Leadership

• Act as the voice of the local market, providing insights on consumer trends, competition, pricing and demand.
• Build strong relationships with local, regional and global stakeholders, licensors and agency partners.
• Coordinate launches, approvals and cross‑functional priorities while ensuring compliance with local regulatory and cultural requirements.

What We’re Looking For:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in Brand Management, Category Marketing, Commercial Marketing, or a similar role.
• Proven experience developing and executing marketing and category growth strategies.
• Strong commercial acumen with a solid understanding of retail and consumer dynamics.
• Experience managing international brands and working within a matrix organization.
• Ability to analyze business performance data and translate insights into actionable plans.
• Strong project management, prioritization, and stakeholder management skills.
• Fluency in English and Polish is required. Proficiency in an additional Central and Eastern European (CEE) language would be considered a strong advantage.
• Experience working across multiple CEE markets, and with licensed brands or consumer products, is a plus.

What We Offer:

• Gross annual salary range of PLN 147,440 - PLN 175,085
• Bonus scheme: Participation in Mattel Incentive Plan (MIP)with the target of 7.5%of base salary, payout is determined by company and individual performance results
• Paid time off: 20 OR 26 vacation days + 2 Mattel Days (company day off)
• Hybrid working set‑up
• Commuting benefits: Reimbursement of public transportation ticket (subject to maximum amount in the company policy)
• Multisport Plus Card at a reduced price
• Employee assistance program: Access to Modern Health, Headspace, and Maven
• Health & dental insurance through Medicover
• Life and disability insurance
• Employee Pension Plans (savings program)
• Toy discount
• Christmas gift
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave

Mattel’s total compensation package is based on objective, gender‑neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel Poland Sp. z o.o.’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.

How We Work:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance‑driven company. We strive for excellence and are focused on pursuing best‑in‑class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in‑person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher‑Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our products are sold in collaboration with the world’s leading retail and e‑commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award‑winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.