Marketing Executive - Eastern Europe

ZURU; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Competitive remuneration

Global opportunities

A-player team

Job summary

ZURU is seeking a Marketing Executive to drive our baby brand marketing across Central/Eastern Europe and the Gulf, from strategy to shelf within the Baby Category.

You will adapt global plans to local markets, manage PR and influencer activity, coordinate with retailers and distributors, and optimize campaigns with our internal digital team. You’ll operate as the sole marketer in Warsaw, driving hands-on execution, testing ideas, and learning from outcomes to fuel growth.

Qualifications

• Minimum 2 years in brand or digital marketing (or agency).
• Excellent collaboration and cross-market teamwork.
• Strong multitasking across multiple markets.
• Energetic, creative, and solutions-oriented.
• Able to interact with retailers directly.

Responsibilities

• Manage day-to-day marketing activities for baby brands in Poland, Czech Republic, Hungary and UAE.
• Adapt global brand plans to local markets and execute GTM strategies.
• Coordinate PR, influencer campaigns, and agency relationships.
• Oversee digital marketing campaigns with internal teams.
• Collaborate on in-store and retailer marketing activities.
• Analyze post-activity results and extract insights.

Skills

Marketing experience

Brand marketing

Digital marketing

Collaboration

Retail communications

English proficiency

Job description

We're looking for a Marketing Executive to drive our marketing across Central/Eastern Europe and The Gulf countries, from strategy all the way to shelf within the Baby Category.

If you’re passionate about bringing global brands to life locally, and love seeing your work make an impact, we’d love to hear from you!

About ZURU

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Millie Moon, RASCALS, BONKERS Pet Treats, DAISE Beauty, and GUMI YUM Surprise and more!

For more information, visit www.zuru.com.

Role and Responsibilities

• Manage day-to-day execution of marketing activity for our baby brands across Poland, Czech Republic, Hungary and the UAE, working closely with the Senior Marketing Manager on brand growth plans that achieve business objectives.

• Execute local marketing strategies, adapting global brand plans to your markets, in line with best-in-class FMCG brand marketing practice.

• Support go-to-market planning and activation for new markets, retailers and NPD launches across your markets.

• Act as day-to-day contact for PR and local agency relationships, and manage their activity.

• Manage the execution of paid influencer campaigns, including drafting content briefs and KPIs, coordinating approvals and evaluating performance.

• Execute influencer seeding campaigns and baby events in your markets, and secure content.

• Support digital marketing campaigns and performance, collaborating closely with our internal Digital Marketing team to help improve campaign efficiency.

• Support the reconciliation of brand marketing budgets with the Senior Marketing Manager.

• Act as key contact for customer service across your markets, managing monthly updates and actions.

• Execute retail marketing planning and in-store activity in collaboration with our retail partners and distributors across your markets.

• Manage internal and external retailer marketing updates for your markets.

• Manage the execution and ongoing maintenance of retailer listings for your markets, working closely with our Ecommerce team.

• Conduct post-activity evaluation, extract insights and develop lessons learned and recommendations for future brand activity.

Skills & Experience

• Relevant experience in a brand or digital marketing role, or equivalent experience from an agency (minimum 2 years).

• You are deeply collaborative and foster a positive and high-performing culture.

• Exceptional multitasking skills, with the ability to set priorities across multiple markets and stay focused.

• A go-getter mindset, fuelled by energy, creativity and a solutions-oriented approach.

• You’ll have a strategic and curious mindset, and you're confident dealing directly with retailers.

• Team player. You'll be part of a close-knit team of good humans where collaboration is at the heart of everything we do.

• Excellent verbal and written communication skills in English. Polish or any other Eastern European language is a plus.

• You are reliable, mature, a very hands-on self-starter, and comfortable working independently as the only marketer in the Warsaw office. You're unafraid to try and test, and determined to continuously improve.

• Experienced in working in a multinational team. Experience with marketing campaigns for the CEE region.

• Familiarity with the latest social media trends and platforms is preferred.

LIFE@ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

WHAT WE OFFER

• Culture for Growth

• Global Opportunities

• Surrounded by an A Player Team

• Competitive Remuneration

ZURU – Reimagining tomorrow

ZURU may use AI tools to help screen, assess or select applicants.