Marketing Executive - Eastern Europe

Zuru Edge Limited; Warszawa; On-site; PLN 90,000 - 130,000; Full time

Benefits offered by this job

Culture for Growth

Global Opportunities

Surrounded by an A Player Team

Competitive Remuneration

Job summary

ZURU is seeking a Marketing Executive to drive our baby-brand marketing across Central/Eastern Europe and the UAE from our Warsaw office. You will translate global brand plans into local market activity and work with the Senior Marketing Manager to fuel growth.

In this role, you’ll manage day-to-day marketing execution, PR, influencer programs, digital campaigns, budgets, and retailer collaborations across your markets.

Qualifications

• Relevant experience in a brand or digital marketing role, or equivalent from an agency (min 2 years).
• Ability to collaborate and foster a high-performing culture.
• Exceptional multitasking across multiple markets and priorities.

Responsibilities

• Manage day-to-day execution of marketing activity for baby brands across Poland, Czech Republic, Hungary and UAE.
• Execute local marketing strategies, adapting global brand plans to markets and best-in-class FMCG practices.
• Support GTM planning and activation for new markets, retailers and NPD launches.
• Act as day-to-day contact for PR and local agency relationships and manage their activity.
• Manage influencer campaigns, including briefs, KPIs, approvals and performance evaluation.
• Execute influencer seeding campaigns and events in markets and secure content.
• Support digital marketing campaigns and collaborate with internal Digital Marketing team to improve efficiency.
• Reconcile brand marketing budgets with Senior Marketing Manager.
• Act as main contact for customer service across markets and manage updates.
• Coordinate retail marketing planning and in-store activity with partners and distributors.
• Manage retailer listings with Ecommerce team and ensure ongoing updates.
• Conduct post-activity evaluation and derive insights for future brand activity.

Skills

Brand marketing

Collaboration

Multitasking

Retail relations

English communication

Job description

We're looking for a Marketing Executive to drive our marketing across Central/Eastern Europe and The Gulf countries, from strategy all the way to shelf within the Baby Category. If you're passionate about bringing global brands to life locally, and love seeing your work make an impact, we'd love to hear from you!

About ZURU

ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; and ZURU Edge is pioneering new-generation FMCG brands to better serve modern consumers. Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5,000 direct and indirect members across more than 30 international locations. One of the largest toy companies in the world, our globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our global FMCG brands include MONDAY Haircare, Millie Moon, RASCALS, BONKERS Pet Treats, DAISE Beauty, and GUMI YUM Surprise and more! For more information, visit www.zuru.com.

Role and Responsibilities

• Manage day-to-day execution of marketing activity for our baby brands across Poland, Czech Republic, Hungary and the UAE, working closely with the Senior Marketing Manager on brand growth plans that achieve business objectives.
• Execute local marketing strategies, adapting global brand plans to your markets, in line with best-in-class FMCG brand marketing practice.
• Support go-to-market planning and activation for new markets, retailers and NPD launches across your markets.
• Act as day-to-day contact for PR and local agency relationships, and manage their activity.
• Manage the execution of paid influencer campaigns, including drafting content briefs and KPIs, coordinating approvals and evaluating performance.
• Execute influencer seeding campaigns and baby events in your markets, and secure content.
• Support digital marketing campaigns and performance, collaborating closely with our internal Digital Marketing team to help improve campaign efficiency.
• Support the reconciliation of brand marketing budgets with the Senior Marketing Manager.
• Act as key contact for customer service across your markets, managing monthly updates and actions.
• Execute retail marketing planning and in-store activity in collaboration with our retail partners and distributors across your markets.
• Manage internal and external retailer marketing updates for your markets.
• Manage the execution and ongoing maintenance of retailer listings for your markets, working closely with our Ecommerce team.
• Conduct post-activity evaluation, extract insights and develop lessons learned and recommendations for future brand activity.

Skills & Experience

• Relevant experience in a brand or digital marketing role, or equivalent experience from an agency (minimum 2 years).
• You are deeply collaborative and foster a positive and high-performing culture.
• Exceptional multitasking skills, with the ability to set priorities across multiple markets and stay focused.
• A go-getter mindset, fuelled by energy, creativity and a solutions-oriented approach.
• You’ll have a strategic and curious mindset, and you’re confident dealing directly with retailers.
• Team player. You'll be part of a close-knit team of good humans where collaboration is at the heart of everything we do.
• Excellent verbal and written communication skills in English. Polish or any other Eastern European language is a plus.
• You are reliable, mature, a very hands-on self-starter, and comfortable working independently as the only marketer in the Warsaw office. You’re unafraid to try and test, and determined to continuously improve.
• Experienced in working in a multinational team. Experience with marketing campaigns for the CEE region.
• Familiarity with the latest social media trends and platforms is preferred.

LIFE@ZURU

ZURU has cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day. At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else. Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.

What We Offer

• Culture for Growth
• Global Opportunities
• Surrounded by an A Player Team
• Competitive Remuneration

ZURU - Reimagining tomorrow.