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Assistant Manager Digital Marketing
Job summary
A digital marketing firm is seeking an Assistant Manager Digital Marketing in Islamabad to develop and execute comprehensive digital marketing strategies. This role requires 3-5 years of experience in digital marketing and social media management. Candidates should have proficiency in SEO/SEM practices and experience in managing paid advertising campaigns. The position offers opportunities for growth in a dynamic team environment.
Qualifications
- 3-5 years of hands-on experience in Digital Marketing & Social Media Management.
- Proven expertise in Social Media Advertising across major platforms.
- Strong knowledge of SEO and SEM practices.
Responsibilities
- Develop and execute the digital marketing strategy across key channels.
- Plan, manage, and optimize paid digital campaigns.
- Oversee company social media accounts and content creation.
Skills
Education
- Develop and execute the end-to-end digital marketing strategy across all key channels (SEO/SEM, social media, email, display advertising, and WhatsApp).
- Plan, manage, and optimise all paid digital campaigns (e.g., Google Ads, Meta Ads) to generate leads, drive website traffic, and maximise ROAS/CPL.
- Oversee all company social media accounts (Facebook, Instagram, LinkedIn, YouTube), including content calendar creation, community management, and engagement.
- Monitor, analyse, and report on all digital marketing KPIs (e.g., website traffic, conversion rates, reach) using Google Analytics and other platform tools.
- Manage the company's on-page and off-page SEO strategy to improve organic search rankings for key terms.
- Collaborate with the Brand team to create and adapt content for digital-first platforms (videos, blogs, social posts) and oversee the maintenance/UX of the company website.
- Manage and grow the company's email and WhatsApp marketing channels, creating targeted campaigns for dealers, architects, and consumers.
- BBA/MBA (Marketing) or BS (Media Sciences or Computer Science).
- 3-5 years of proven, hands‑on experience in Digital Marketing & Social Media Management. Agency experience is a strong plus.
- Proven expertise in planning and executing Social Media Advertising across major platforms.
- Hands‑on experience in Performance Marketing, specifically managing PPC and SEM campaigns.
- Strong knowledge of SEO and SEM practices, including both on‑page and off‑page optimisation.
- Proficiency in using Google Analytics for tracking, analysing, and reporting campaign performance.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.