Assistant Manager Digital Marketing

People; Islamabad; On-site; PKR 1,400,000 - 2,000,000; Full time

Job summary

A digital marketing firm is seeking an Assistant Manager Digital Marketing in Islamabad to develop and execute comprehensive digital marketing strategies. This role requires 3-5 years of experience in digital marketing and social media management. Candidates should have proficiency in SEO/SEM practices and experience in managing paid advertising campaigns. The position offers opportunities for growth in a dynamic team environment.

Qualifications

• 3-5 years of hands-on experience in Digital Marketing & Social Media Management.
• Proven expertise in Social Media Advertising across major platforms.
• Strong knowledge of SEO and SEM practices.

Responsibilities

• Develop and execute the digital marketing strategy across key channels.
• Plan, manage, and optimize paid digital campaigns.
• Oversee company social media accounts and content creation.

Skills

Digital Marketing Strategy

SEO/SEM

Social Media Management

PPC Campaign Management

Google Analytics

Education

BBA/MBA in Marketing or BS in Media Sciences or Computer Science

Job description

About the job Assistant Manager Digital Marketing

Job Requirements

• Develop and execute the end-to-end digital marketing strategy across all key channels (SEO/SEM, social media, email, display advertising, and WhatsApp).
• Plan, manage, and optimise all paid digital campaigns (e.g., Google Ads, Meta Ads) to generate leads, drive website traffic, and maximise ROAS/CPL.
• Oversee all company social media accounts (Facebook, Instagram, LinkedIn, YouTube), including content calendar creation, community management, and engagement.
• Monitor, analyse, and report on all digital marketing KPIs (e.g., website traffic, conversion rates, reach) using Google Analytics and other platform tools.
• Manage the company's on-page and off-page SEO strategy to improve organic search rankings for key terms.
• Collaborate with the Brand team to create and adapt content for digital-first platforms (videos, blogs, social posts) and oversee the maintenance/UX of the company website.
• Manage and grow the company's email and WhatsApp marketing channels, creating targeted campaigns for dealers, architects, and consumers.

Qualification & Experience

• BBA/MBA (Marketing) or BS (Media Sciences or Computer Science).
• 3-5 years of proven, hands‑on experience in Digital Marketing & Social Media Management. Agency experience is a strong plus.
• Proven expertise in planning and executing Social Media Advertising across major platforms.
• Hands‑on experience in Performance Marketing, specifically managing PPC and SEM campaigns.
• Strong knowledge of SEO and SEM practices, including both on‑page and off‑page optimisation.
• Proficiency in using Google Analytics for tracking, analysing, and reporting campaign performance.