VAS Performance Marketing Lead

Finz; Lahore; On-site; PKR 1,000,000 - 2,000,000; Full time

Job summary

Finz is seeking a results-driven VAS Campaign Specialist to manage and scale subscription campaigns across telecom operators, fintech wallets, and our web game portals.

You will own the VAS channel, drive user growth, and partner with operators and fintech partners while optimizing campaigns and payments flows. This role emphasizes growth, revenue, and performance with a hands-on approach to analytics, tracking, and compliance.

Qualifications

• Minimum 2+ years running telecom subscription, VAS or fintech campaigns.
• Strong understanding of DCB flows and subscription billing.
• Experience with mobile wallet payments (Easypaisa/JazzCash) and related payment ecosystems.
• Hands-on experience with trackers and postback setup for attribution.
• Knowledge of fraud patterns and compliance requirements.
• Comfort using AI tools for analysis, reporting and optimization.

Responsibilities

• Own the VAS channel: plan, launch and scale subscription campaigns across telecom operators and fintech wallets.
• Drive user growth and paid subscriptions on our own web game portals.
• Run paid traffic on Meta, Google and TikTok.
• Manage affiliate and CPA partners, including payouts, caps and traffic quality.
• Optimize landing pages, subscription and payment flows across carrier billing (DCB) and mobile wallets.
• Track daily KPIs by operator and payment channel: CR, billing success, churn, ARPU, LTV, CPA and ROI.
• Keep campaigns compliant with operator, wallet and regulator rules.
• Work with operators, aggregators, fintech partners and our tech team on integrations and issues.
• Share daily and weekly reports with clear scaling and budget recommendations.

Skills

Paid acquisition

Campaign optimization

Growth strategy

Analytics

English communication

Education

Bachelor's in Marketing

Tools

Trackers & postback setup

Job description

We're looking for a results-drivenVAS Campaign Specialistto manage and scale subscription campaigns across telecom operators, fintech wallets, and our web game portals. The ideal candidate should have hands-on experience in paid acquisition, subscription billing, and campaign optimization, with a strong focus on growth, revenue, and performance.

What You'll Do

Own the VAS channel: plan, launch and scale subscription campaigns across telecom operators and fintech wallets

Drive user growth and paid subscriptions on our own web game portals.

Run paid traffic on Meta, Google and TikTok

Manage affiliate and CPA partners, including payouts, caps and traffic quality

Optimize landing pages, subscription and payment flows across carrier billing (DCB) and mobile wallets

Track daily KPIs by operator and payment channel: CR, billing success, churn, ARPU, LTV, CPA and ROI

Keep campaigns compliant with operator, wallet and regulator rules

Work with operators, aggregators, fintech partners and our tech team on integrations and issues

Share daily and weekly reports with clear scaling and budget recommendations

What You Bring

2+ years running telecom subscription, VAS or fintech payment campaigns

Strong understanding of DCB flows and subscription billing

Experience with mobile wallet payments such as Easypaisa or JazzCash

Hands-on experience with trackers and postback setup

Knowledge of fraud patterns and compliance requirements

Comfort using AI tools for analysis, reporting and optimization

Good written and spoken English for operator and partner communication

A Bachelor's in Marketing, Business, CS, Economics or a related field (proven domain experience matters more than the degree)