Executive Campaign Management - CVM & Churn

PTCL.Official; Islamabad; Hybrid; PKR 2,232,000 - 3,906,000; Full time

Benefits offered by this job

6-month maternity leave

30-day paternity leave

Hybrid work model

Job summary

PTCL is seeking a data-driven CVM and campaign analyst to harness customer data, business intelligence and advanced analytics to support churn reduction initiatives and align campaigns with business objectives across Pakistan.

You will manage campaigns through EVAM CMS, maintain offer matrices, develop reports and AI-driven models, perform customer and product analyses, coordinate RFCs and incentive processing, and collaborate with cross-functional teams to ensure seamless execution, improved

Qualifications

• Minimum Bachelor's/Master's degree, Data Science preferred.

Responsibilities

• Leverage customer data, BI, and analytics tools to support CVM and churn reduction initiatives.
• Manage campaigns through EVAM CMS and maintain offer matrices.
• Develop reports and AI-driven models; conduct customer and product analysis.
• Coordinate RFCs and incentive processing; work with cross-functional teams to ensure campaign execution.
• Improve customer retention and campaign effectiveness.

Skills

Excel

PowerPoint

Campaign Management System

SQL

Education

Bachelor’s/Master's degree

Job description

ARE YOU READY TO JOIN PTCL

We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability

PTCL Vision & Values

With a clear vision to become the largest technology player driving the digital transformation of Pakistan, PTCL is guided by a set of our unified core values:

• Be Resilient
• Think Big,
• Win Every Battle
• Value Success

IN THIS ROLE YOU WILL

Be responsible for leveraging customer data, Business Intelligence, and analytics tools to support and execute Customer Value Management (CVM) and churn reduction initiatives in alignment with business objectives. The role includes managing campaigns through EVAM CMS, maintaining offer matrices, developing reports and AI-driven models, conducting customer and product analysis, handling related RFCs and incentive processing, and coordinating with cross-functional teams to ensure seamless campaign execution and improved customer retention and campaign effectiveness.

HOW CAN YOU EXPRESS YOUR TALENT

• Drive fixed broadband revenue growth through effective commercial initiatives, customer acquisition, and revenue optimization.
• Establish continuous improvement mechanisms through customer and stakeholder feedback to enhance service delivery and operational performance.
• Standardize operational processes to improve efficiency, consistency, and service quality.
• Optimize upselling and cross-selling communication channels through post-campaign analysis and performance evaluation.
• Reduce customer churn through targeted retention initiatives and proactive customer engagement.

WHAT YOU NEED TO BE SUCCESSFUL

Qualification

• Minimum Bachelor’s/Master's degree, preference will be given to specialization in Data Science.

Competencies

• Microsoft Office Suite esp. Excel and Powerpoint
• Campaign Management System
• SQL

PTCL family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.