User Acquisition UA Specialist

Navigator HR Consulting Solutions; Lahore; Hybride; PKR 1 674 000 - 2 232 000; Plein temps

Résumé du poste

Navigator HR Consulting Solutions seeks an experienced User Acquisition Specialist to drive mobile game campaigns with a hybrid work model (Mall road, Lahore) and evening hours (6PM to 10PM).

The role requires 3+ years in mobile UA, proficiency with Google Ads, Mintegral and AppLovin, and strong analytics to optimize CPI, ROAS and LTV. You will collaborate with creatives to test concepts and report on performance.

Qualifications

• Hands-on experience in mobile game UA required.
• Proven experience with Google Ads, Mintegral and AppLovin.
• Strong understanding of CPI/ROAS/LTV metrics.

Responsabilités

• Plan, launch, and manage UA campaigns for mobile games.
• Monitor CPI, ROAS, CTR, CVR, retention and LTV.
• Test and optimize ad creatives, audiences, placements and structures.
• Scale profitable campaigns and manage budgets efficiently.
• Provide regular performance reports and insights.

Connaissances

Mobile UA

Google Ads

Mintegral

AppLovin

Campaign optimization

Data analysis

Outils

AppsFlyer

Adjust

Attribution

Description du poste

Job Description:

Job Description

User Acquisition (UA) Specialist

Hybrid -6PM T0 10PM

Location: Mall road (LHR)

Experience: 3+ Years Preferred

Key Responsibilities

• Plan, launch, and manage user acquisition campaigns for mobile games.


• Manage campaigns across Google Ads (AdWords), Mintegral, and AppLovin.


• Monitor CPI, ROAS, CTR, CVR, retention, and LTV.


• Test and optimize ad creatives, audiences, placements, and campaign structures.


• Continuously optimize campaigns to improve CPI and ROAS.


• Identify opportunities to scale high-performing campaigns while maintaining profitability.


• Analyze campaign performance and provide regular reports and actionable insights.


• Work closely with the creative team to develop and test new ad concepts and creatives.


• Conduct performance analysis to identify what is driving user acquisition and revenue.


• Monitor budgets and ensure efficient allocation of advertising spend.


• Stay updated on mobile gaming UA trends, platform updates, and industry best practices.

Requirements

• Previous hands‑on experience in mobile game User Acquisition is mandatory.


• Proven experience running campaigns on Google Ads, Mintegral, and AppLovin.


• Strong understanding of CPI, ROAS, LTV, retention, and user acquisition metrics.


• Experience with creative testing and campaign optimization.


• Strong analytical and problem‑solving skills.


• Ability to manage budgets and make data‑driven decisions.


• Experience scaling mobile game campaigns profitably.


• Strong communication and reporting skills.


• Ability to work independently and take ownership of campaign performance.

Preferred Qualifications

• Experience managing significant monthly UA budgets.


• Experience working with multiple mobile games or gaming studios.


• Knowledge of attribution/MMP platforms such as AppsFlyer or Adjust.


• Experience with A/B testing and performance creative optimization.

What We're Looking For

We're looking for someone who can not only run campaigns but also analyze performance, identify opportunities, test aggressively, and scale successful mobile game campaigns profitably.

Salary Range: 150k to 200k