UA Manager (iOS)

Raycast Studio; Lahore; On-site; PKR 2,009,000 - 3,125,000; Full time

Job summary

Raycast Studio in Lahore is seeking a UA Manager (iOS) to lead and scale paid user acquisition for mobile games. You will optimize campaigns across Meta, Google Ads, TikTok, and Apple Search Ads, track CPI/CPA/ROAS, and collaborate with creative and development teams to boost ad performance.

The role requires 2+ years in mobile UA, strong analytics, and experience with iOS privacy frameworks (ATT/SKAdNetwork). A data-driven, collaborative mindset is essential for success.

Qualifications

• 2+ years of experience in mobile User Acquisition / Performance Marketing.
• Hands-on experience with iOS app/game campaigns.
• Understanding of Apple ATT, SKAdNetwork, attribution, and privacy restrictions.
• Experience with Meta Ads, Google Ads, TikTok Ads, or Apple Search Ads.
• Strong analytical and problem-solving skills.
• Experience with mobile games or apps preferred.
• Good communication and reporting skills.

Responsibilities

• Plan, launch, and manage paid user acquisition campaigns for iOS games.
• Manage campaigns across platforms such as Meta, Google Ads, TikTok, and Apple Search Ads.
• Monitor CPI, CPA, ROAS, retention, LTV, and other key performance metrics.
• Analyze campaign and cohort data to identify growth opportunities.
• Conduct A/B testing of creatives, audiences, placements, and campaign structures.
• Work closely with the creative and game development teams to improve ad performance.
• Manage campaign budgets and optimize spending based on performance.
• Track attribution and conversion data using MMPs such as AppsFlyer, Adjust, or similar platforms.
• Prepare regular performance reports and provide actionable insights.
• Stay updated with iOS privacy changes, SKAdNetwork, ATT, and mobile advertising trends.

Skills

Mobile UA/Performance Marketing

iOS campaigns

Campaign optimization

Attribution & analytics

A/B testing

Creative testing

Budget management

MMPs (AppsFlyer/Adjust)

Reporting

Communication

Tools

Meta Ads

Google Ads

TikTok Ads

Apple Search Ads

AppsFlyer

Adjust

Job description

Department: User Acquisition / Marketing

Experience: 2+ Years

About the Role

We are looking for a UA Manager (iOS) to manage and scale user acquisition campaigns for our mobile games, with a strong focus on iOS performance marketing.

The ideal candidate should have hands-on experience with mobile app advertising, campaign optimization, attribution, creative testing, and performance analysis.

Key Responsibilities

• Plan, launch, and manage paid user acquisition campaigns for iOS games.
• Manage campaigns across platforms such as Meta, Google Ads, TikTok, and Apple Search Ads.
• Monitor CPI, CPA, ROAS, retention, LTV, and other key performance metrics.
• Analyze campaign and cohort data to identify growth opportunities.
• Conduct A/B testing of creatives, audiences, placements, and campaign structures.
• Work closely with the creative and game development teams to improve ad performance.
• Manage campaign budgets and optimize spending based on performance.
• Track attribution and conversion data using MMPs such as AppsFlyer, Adjust, or similar platforms.
• Prepare regular performance reports and provide actionable insights.
• Stay updated with iOS privacy changes, SKAdNetwork, ATT, and mobile advertising trends.

Requirements

• 2+ years of experience in mobile User Acquisition / Performance Marketing.
• Strong hands‑on experience with iOS app/game campaigns.
• Good understanding of Apple ATT, SKAdNetwork, attribution, and privacy restrictions.
• Experience with Meta Ads, Google Ads, TikTok Ads, or Apple Search Ads.
• Strong analytical and problem-solving skills.
• Comfortable working with campaign and performance data.
• Experience with mobile games or apps is preferred.
• Good communication and reporting skills.