Strategic Content Director, Digital & Social

WPP; Karachi Division; Hybrid; PKR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Medical Insurance

Paid Time Off

Wellbeing facilities

Mental Health days

Job summary

WPP Media Pakistan is seeking a senior content strategist to develop and execute integrated content strategies across digital and social platforms. You will lead content planning, build strong client relationships, and collaborate with cross-functional teams to deliver campaigns that meet business objectives.

The role requires 7–9 years in content strategy or digital marketing, with a track record of managing campaigns and leading client partnerships.

Qualifications

• 7–9 years of experience in Content Strategy, Digital Marketing, Social Media, or related fields.
• Proven experience managing content campaigns and leading client relationships.
• Experience with integrated marketing teams and digital platforms.
• Bachelor’s or Master’s degree in Marketing, Media Sciences, Communications, or a related field.

Responsibilities

• Develop and execute integrated content strategies aligned with client business objectives.
• Lead content planning across digital, social, branded, and campaign platforms.
• Build strong relationships with clients and position the agency as a trusted strategic partner.
• Collaborate with creative, media, strategy, and production teams to ensure campaign success.
• Manage content calendars, workflows, approvals, and timely delivery of projects.

Skills

Storytelling

Content strategy

Project management

Digital platforms

Stakeholder management

Presentation & communication

Cross-functional leadership

Analytical thinking

Education

Bachelor’s or Master’s in Marketing/Media/Communications

Job description

WPP Media Pakistan is seeking a senior content strategist to develop and execute integrated content strategies across digital and social platforms. You will lead content planning, build strong client relationships, and collaborate with cross-functional teams to deliver campaigns that meet business objectives.

The role requires 7–9 years in content strategy or digital marketing, with a track record of managing campaigns and leading client partnerships.