Senior Programmatic Campaign Lead

WPP; Karachi Division; Hybrid; PKR 2,009,000 - 2,678,000; Full time

Benefits offered by this job

Hybrid work model

Private medical insurance

Paid time off

Job summary

WPP Media Pakistan is seeking a Manager – Programmatic to lead planning, execution, and optimization of programmatic campaigns for a portfolio of leading brands. You will be a data-driven expert, optimizing campaigns across DSPs and ad servers while collaborating with planners, analytics, and clients to deliver measurable business impact.

The role requires 4–6 years in programmatic advertising, strong analytical skills, and certifications in Google Marketing Platform or DV360.

Qualifications

• 4–6 years of experience in programmatic advertising, digital media, or media operations.
• Bachelor’s degree in marketing, Business Administration, Media Sciences, or related field.
• Certifications in Google Marketing Platform, DV360, or related tools are advantageous.

Responsibilities

• Lead the setup, execution, monitoring, and optimization of programmatic campaigns.
• Manage DSPs, ad servers, and related platforms to ensure accurate delivery.
• Develop audience strategies, segmentation models, and bidding approaches.
• Collaborate with planning, analytics, and client teams for integrated execution.
• Provide detailed performance reports and actionable insights for clients.
• Stay updated on industry trends and platform innovations.

Skills

Programmatic ads

Analytics

Campaign management

Communication

Stakeholder mgmt

Education

Bachelor's degree in marketing, Business Administration, Media Sciences, or related field

Tools

Google Marketing Platform

DV360

Campaign management tools

Job description

WPP Media Pakistan is seeking a Manager – Programmatic to lead planning, execution, and optimization of programmatic campaigns for a portfolio of leading brands. You will be a data-driven expert, optimizing campaigns across DSPs and ad servers while collaborating with planners, analytics, and clients to deliver measurable business impact.

The role requires 4–6 years in programmatic advertising, strong analytical skills, and certifications in Google Marketing Platform or DV360.