Media Planner Associate — Digital & Traditional (Pakistan)

WPP Media; Karachi Division; On-site; PKR 600,000 - 900,000; Full time

Job summary

WPP Media Pakistan seeks an Assistant Media Planner to support the development and execution of media plans. You will work with brand teams and media partners to craft campaigns across traditional and digital channels, ensuring alignment with client objectives and KPIs.

You will build expertise in media planning tools, data analysis, and post-campaign evaluation while collaborating with internal teams and regional partners to deliver results.

Qualifications

• Bachelor’s degree in Marketing, Business or Media or related field.
• 2–3 years of relevant experience in media planning or related area.
• Experience with media planning tools, data and campaign analysis is advantageous.

Responsibilities

• Support the development of media strategies and annual media plans with budgeting.
• Assist in maintaining strong relationships with brand teams and media partners.
• Develop media plans across traditional and digital channels aligned with client objectives.
• Analyze campaign and media data to provide optimization recommendations.
• Troubleshoot issues with media/account teams and vendors.
• Maintain relationships with media suppliers and internal teams.
• Prepare quarterly, semi-annual and annual media reviews and recommendations.
• Ensure timely delivery of plans, post-buys, and campaign reports.

Skills

Organizational skills

Numerical skills

Interpersonal communication

Attention to detail

Pressure handling

Education

Bachelor’s degree in Marketing/Business/Media

Tools

MS Excel

Media planning tools

Job description

WPP Media Pakistan seeks an Assistant Media Planner to support the development and execution of media plans. You will work with brand teams and media partners to craft campaigns across traditional and digital channels, ensuring alignment with client objectives and KPIs.

You will build expertise in media planning tools, data analysis, and post-campaign evaluation while collaborating with internal teams and regional partners to deliver results.