Social Media Content & Engagement Specialist

Social Gravity Ltd; Karachi Division; On-site; PKR 600,000 - 840,000; Full time

Job summary

Social Gravity Ltd is seeking a motivated Social Media Specialist to help manage and optimise content across Instagram, Facebook, TikTok, LinkedIn, and Twitter. You will support the marketing team in building brand presence and engagement online, with a creative eye for design and strong communication skills.

The role focuses on creating visually appealing content, scheduling posts, engaging with followers, tracking metrics, and contributing to content calendars and campaigns with a

Qualifications

• Basic understanding of major social platforms.
• Creative eye for design and visuals.
• Strong written and verbal communication.
• Ability to follow brand guidelines and maintain a consistent voice.

Responsibilities

• Assist in managing social media accounts on Instagram, Facebook, TikTok, LinkedIn, and Twitter.
• Create visually appealing content using Canva and design tools.
• Schedule and post content following brand guidelines.
• Engage with followers and monitor comments and messages.
• Develop content calendars and campaign strategies.
• Collaborate with marketing to brainstorm new content ideas.
• Proofread and edit captions and copy for clarity and engagement.
• Track metrics and generate basic performance reports.
• Stay up-to-date with trends, hashtags, and platform updates to optimise engagement.
• Support campaigns, contests, and paid social media initiatives.

Skills

Social media basics

Content creation

Copywriting

Brand voice & guidelines

Communication skills

Organizational skills

Analytics basics

Creativity

Learning mindset

Tools

Canva

Design tools

Scheduling tools

Job description

Social Gravity Ltd is seeking a motivated Social Media Specialist to help manage and optimise content across Instagram, Facebook, TikTok, LinkedIn, and Twitter. You will support the marketing team in building brand presence and engagement online, with a creative eye for design and strong communication skills.

The role focuses on creating visually appealing content, scheduling posts, engaging with followers, tracking metrics, and contributing to content calendars and campaigns with a