Social Media Manager

mpsp; Lahore; On-site; PKR 960,000 - 1,680,000; Full time

Benefits offered by this job

Monthly Punctuality Bonus

Monthly Performance Bonus

Fuel Card

Medical Insurance

Leave Encashment

Job summary

MPS in Lahore, Pakistan, is seeking a Social Media Manager to own our social media growth, community engagement, and performance analytics. You will plan and optimise content, drive conversations, and manage paid campaigns across Meta Ads and Google Ads.

The role requires strong analytical skills, hands-on ad management, and a strategic mindset to improve reach, impressions, engagement, CTR, and CPC. On-site, second shift, with benefits and career growth opportunities.

Qualifications

• Strong analytical skills with data-driven approach.
• Proven experience in organic growth and engagement.
• Hands-on managing Meta Ads and Google Ads campaigns.
• Ability to optimize campaigns for better performance and cost efficiency.
• Knowledge of KPIs like reach, impressions, engagement rate, CTR, CPC.

Responsibilities

• Plan, manage and optimise social media platforms.
• Drive community engagement and conversations.
• Develop and execute growth strategies to increase followers and reach.
• Plan, launch and manage Meta Ads and Google Ads campaigns.
• Analyze insights and report on campaign performance.

Skills

Analytical skills

Social media growth

Meta Ads

Google Ads

Campaign optimization

KPIs knowledge

Strategic thinking

Communication skills

Education

Bachelor's Degree

Tools

Meta Ads Manager

Google Ads

Job description

Are you passionate about social media, audience growth, and digital marketing? We're looking for a Social Media Manager who can go beyond posting content and take ownership of our social media growth, community engagement, paid campaigns and performance analysis.

What You will be Responsible For:

• Social Media Management: Plan, manage, and optimise social media platforms to maintain a consistent brand presence.
• Community Management: Drive meaningful conversations, manage audience interactions, and build an engaged online community.
• Growth Strategy: Develop and execute strategies to increase followers, reach, engagement, and overall brand visibility.
• Paid Campaign Management: Plan, launch, and manage advertising campaigns across Meta Ads and Google Ads.
• Analytics & Reporting: Analyse social media insights, audience behaviour, campaign metrics, and growth trends to make data-driven decisions.
• Strategy & Planning: Develop actionable social media strategies aligned with business objectives and continuously identify opportunities for improvement.

What We are Looking For:

• Strong analytical skills with the ability to turn data into actionable strategies.
• Expert understanding of social media engagement, audience behaviour and organic growth.
• Hands-on experience managing Meta Ads and Google Ads campaigns.
• Proven ability to optimise advertising campaigns for better performance and cost efficiency.
• Strong understanding of KPIs, including reach, impressions, engagement rate, CTR, CPC etc
• A strategic mindset with a results-driven approach to social media management.
• Excellent communication, planning and problem-solving skills.

Timings: Second Shift (2:00 PM - 10:00 PM)

Job Location: Lahore, Pakistan

Work Mode: On-site

Minimum Education: Bachelor's Degree

Experience: 02 to 03 Years

Perks and Benefits

• Monthly Punctuality Bonus
• Monthly Performance Bonus
• Fuel Card
• Medical Insurance
• Leave Encashment

MPS is an equal opportunity employer and does not discriminate based on race, religion, color, gender, age, or any other basis covered by applicable law.