Digital Marketing Specialist

Social Intelligence; Gujranwala Division; On-site; PKR 900,000 - 1,700,000; Full time

Job summary

Social Intelligence in Pakistan seeks a Digital Marketing Specialist to plan, execute, and optimize campaigns across social media, search, and other channels. Based on-site in Gujranwala, you will drive brand awareness, engagement, and lead generation while aligning activities with business goals.

You'll manage social profiles, create content, monitor performance, analyze analytics, and deliver actionable reports.

Qualifications

• Experience planning and executing campaigns across social media and online channels.
• Ability to track performance and optimize based on data.
• Strong written and verbal communication for clear messaging.
• Familiarity with social advertising platforms (Meta, Google).
• Understanding of SEO basics to support content optimization.
• Degree or practical experience in marketing or communications preferred.
• Ability to manage multiple campaigns with deadlines.

Responsibilities

• Plan, execute, and optimize social media and search campaigns.
• Create and schedule engaging content for multiple platforms.
• Monitor performance and analyze web/social analytics to drive improvements.
• Prepare reports with actionable recommendations for stakeholders.
• Collaborate with teams to align digital activities with business goals.

Skills

Social Media Marketing

Online Marketing

Web Analytics

Communication

Campaign Management

SEO awareness

Team collaboration

Education

Bachelor’s in Marketing/Communications or related field

Tools

Meta Ads

Google Ads

SEO basics

Job description

Company Description I helps organizations transform organic social media from a simple execution channel into a strategic business function that drives measurable business impact. The company specializes in social media strategy, content planning, executive thought leadership, employee advocacy, SEO-aligned content, performance measurement, and social listening, offering tailored solutions aligned with each client’s goals and resources. By combining audience insights, competitive intelligence, market signals, and buyer behavior, Social Intelligence connects social activity to broader outcomes such as brand awareness, customer engagement, pipeline growth, and revenue impact. Drawing on extensive enterprise experience, the team helps brands craft compelling narratives, uncover actionable insights, and position social media as a strategic driver of marketing, communications, sales, and business decision‑making. Their expertise spans governance, content strategy, brand messaging, analytics, and social‑to‑revenue alignment.

Role Description The Digital Marketing Specialist role at Social Intelligence is a full‑time, on‑site position based in Gujranwala. In this role, the specialist plans, executes, and optimizes digital marketing campaigns across social media, search, and other online channels to support brand awareness, engagement, and lead generation. Day‑to‑day responsibilities include managing social media profiles, creating and scheduling content, monitoring campaign performance, analyzing web and social analytics, and preparing reports with actionable recommendations. The specialist collaborates with internal stakeholders to align digital activities with business objectives, supports SEO and content optimization initiatives, and contributes to ongoing testing and improvement of digital strategies. This role also involves staying current with industry trends, tools, and best practices to continuously enhance campaign effectiveness.

Qualifications

• Candidates should possess strong skills in Social Media Marketing and Online Marketing for planning and executing campaigns across platforms.
• Candidates should possess solid Digital Marketing skills to manage integrated strategies that support brand, demand generation, and customer engagement.
• Candidates should possess Web Analytics skills to track performance, interpret data, and optimize campaigns based on insights.
• Candidates should possess excellent Communication skills for creating clear messaging, collaborating with teams, and reporting results.
• Relevant experience with social media management tools, advertising platforms (e.g., Meta Ads, Google Ads), and basic SEO practices is beneficial.
• A background in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines are important.
• Demonstrated ability to work collaboratively in an on‑site environment and adapt to evolving digital trends will be an advantage.