Senior Digital and Performance Lead

Jaffer Business Systems (Private) Limited; Karachi Division; Sur place; PKR 3 600 000 - 6 000 000; Plein temps

Résumé du poste

Jaffer Business Systems (JBS) in Karachi seeks a Marketing Lead - Digital Growth & Performance to own the social media and digital-growth agenda across local and international markets. You will drive integrated campaigns, demand generation, and measurable pipeline impact, ensuring digital activity aligns with business goals.

The role requires 3–5 years in B2B digital marketing, strong analytics, and hands-on experience with paid media, marketing automation, and CRM workflows.

Qualifications

• Bachelors degree in Marketing, Business, Digital Media, Communications, Business Analytics, or related field.
• Professional certifications in Digital Marketing, Performance Marketing, SEO, Marketing Automation, CRM, Analytics, or AI-enabled marketing are an advantage.

Responsabilités

• Own social media governance and channel performance across LinkedIn, Instagram/Facebook, YouTube and other channels, including strategy and calendars.
• Translate local and international priorities into quarterly marketing roadmaps and briefs.
• Build and execute organic-first growth programmes using LinkedIn, executive thought leadership, Sales Navigator, ABM and high-value content.
• Plan and optimise paid-media campaigns with clear targets for CPL, leads, conversion and ROI.
• Lead email marketing and nurture programmes using marketing-automation tools with lead scoring and automated follow-ups.
• Coordinate with Website, SEO and Content owners to strengthen digital presence and conversion-focused CTAs.
• Coordinate thought leadership and proof assets across JBS offerings and partner solutions.
• Plan and support webinars, CXO roundtables, partner campaigns and events with lead capture and nurture.
• Maintain campaign analytics and reporting across channels and translate insights into actions.
• Track competitor and market activity to improve positioning and campaign decisions.
• Coordinate with designers, agencies, and stakeholders to deliver campaigns on time and brand-aligned.
• Continuously test new digital, AI and automation approaches to boost marketing effectiveness.

Connaissances

LinkedIn

Meta Business Suite

YouTube

Google Analytics 4

Campaign planning

Formation

Bachelor's degree in Marketing or related field

Outils

GHL

HubSpot

Mailchimp

Description du poste

Jaffer Business Systems (JBS), founded in 1982 as a division of Jaffer Brothers, has been at the forefront of technology solutions for over four decades. Today, JBS stands as one of Pakistan's leading IT companies, empowering organizations through innovation, digital transformation, and people-centric technology. Guided by our vision of Harnessing Innovation & Empowering Generations, we continue to build solutions that shape a smarter and more connected future. JBS delivers comprehensive solutions from IT infrastructure and enterprise software to advanced applications and consulting services that drive business growth and efficiency. JBS includes a diverse portfolio of subsidiaries such as Hysab Kytab, Energy & Automation Pakistan, Blutech Consulting, and Imparé, reflecting our expanding global footprint and commitment to technological excellence. Through its specialized business units — JBS Arabia, JBS Infrastructure Solutions, JBS Customer Service & JBS Americas and Europe. JBS continues to deliver exceptional value across regions and industries. At JBS, we believe in creating impact through technology, collaboration, and continuous learning driving progress for our clients, our people, and the communities we serve.

Role Overview

The Marketing Lead - Digital Growth & Performance is responsible for owning JBS's social media and digital-growth agenda while partnering with assigned business units across local and international markets. The role drives integrated campaigns, demand generation, channel performance, marketing automation and measurable pipeline impact, ensuring that digital activity is strategically aligned with business growth objectives.

Job Responsibilities

• Own JBS social media governance and channel performance across LinkedIn, Instagram/Facebook, YouTube and other approved channels, including strategy, content calendars, publishing cadence, community management, A/B testing and monthly optimisation.
• Act as Marketing Business Partner for assigned business units, translating local and international business priorities into quarterly marketing roadmaps, campaign briefs, content plans and measurable demand-generation activity.
• Build and execute organic-first growth programmes using LinkedIn, executive thought leadership, Sales Navigator, account-based marketing, targeted outreach and high-value proof content.
• Plan and optimise paid-media campaigns across LinkedIn, Meta, Google and other relevant platforms, with clear targets for CPL, lead quality, conversion and ROI across local and international markets.
• Lead segmented email marketing and nurture programmes using GHL or equivalent marketing-automation tools, including lead scoring, automated follow-up, re-engagement and MQL-to-SQL conversion journeys.
• Partner with Website, SEO and Content owners to strengthen digital presence through high-intent landing pages, localised or regional content where required, SEO/GEO optimisation and conversion-focused CTAs.
• Coordinate thought leadership and proof assets, including case studies, reports/guides, customer stories, webinars, podcasts and solution-led content across JBS offerings and partner solutions.
• Plan and support webinars, CXO roundtables, partner campaigns and relevant local and international events, ensuring structured lead capture, post-event nurture and measurement of meetings, opportunities and pipeline generated.
• Maintain disciplined campaign analytics and reporting across channels, including follower and engagement trends, website traffic, campaign conversion, leads, MQLs, SQLs and pipeline contribution; convert insights into clear recommendations for action.
• Track competitor, category and market activity across local and international B2B technology markets and translate insights into stronger positioning, content, channel and campaign decisions.
• Coordinate with internal designers, content resources, agencies, partners and business-unit stakeholders to ensure campaigns are delivered on time, on brand and against agreed commercial objectives.
• Continuously test and introduce new digital, AI and automation approaches, including tools such as ChatGPT, Claude, and other AI-enabled platforms, to support marketing research, content development, copywriting, campaign ideation, audience insights, workflow automation, and overall marketing effectiveness.
  Develop and coordinate day-to-day digital content, including social media creatives, carousels, presentations, campaign assets, captions, video scripts and short-form content. Use Canva to create and adapt branded marketing materials, ensuring consistency with JBS brand guidelines and platform-specific requirements.
• Conceptualise and coordinate short-form video content, including social media reels, event highlights, executive messages, and campaign videos. Support video scripting, storyboarding, filming, and basic editing, with hands-on experience in CapCut or similar tools considered an advantage.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Media, Communications, Business Analytics, or a related field.
• Professional certifications in Digital Marketing, Performance Marketing, SEO, Marketing Automation, CRM, Analytics, or AI-enabled marketing are an advantage.

Experience

• 3 to 5 years of relevant experience in B2B digital marketing, growth marketing, demand generation, social media, or integrated campaigns; technology-sector experience is preferred.
• Demonstrated ownership of corporate social channels, content calendars, community management, campaign optimization and performance reporting.
• Hands-on experience with paid media, lead-generation campaigns, marketing automation, email nurture, CRM workflows and funnel reporting.
• Experience partnering with business or sales teams to build marketing plans, generate demand and support pipeline; exposure to local and international markets is strongly preferred.
• Experience coordinating agencies, designers, content resources and internal stakeholders across multiple concurrent campaigns.

Skills & Knowledge

• - Strong command of LinkedIn, Meta Business Suite, YouTube, Google Analytics 4, Search Console and digital/social analytics tools.
• - Hands-on capability in paid media, campaign optimisation, audience targeting, A/B testing, conversion funnels, CPL/ROI measurement and attribution.
• - Working knowledge of SEO, GEO/AI-search visibility, landing-page optimisation and digital customer journeys.
• - Marketing automation and CRM tools such as GHL, HubSpot, Mailchimp or equivalent, including nurture workflows and lead scoring.
• - Strong B2B content and campaign planning skills, including thought leadership, case studies, webinars, email and executive/founder-led social content.
• - Ability to use dashboards and data to convert performance metrics into strategic recommendations and campaign actions.
• - Strong Excel/reporting skills and comfort working with BI dashboards and cross-channel performance data.
• - Advanced proficiency in Canva for creating, editing and adapting branded social media creatives, carousels, presentations, campaign materials and other marketing collateral, with a strong understanding of layout, typography and visual consistency.
• - Strong ability to manage multiple social media pages and content calendars across BUs, including scheduling, publishing, daily monitoring, comment moderation, direct message management and engagement tracking.
• - Working knowledge of CapCut or similar video-editing tools, with basic filming, reel production, subtitling, and short-form video editing skills considered an advantage