Social Media Manager

Troxis; Lahore; On-site; PKR 1,674,000 - 2,567,000; Full time

Job summary

Troxis in Lahore is seeking a creative, data-driven Social Media Manager to lead the company's organic social media and support performance-driven digital marketing across local and international markets.

The Social Media Manager will collaborate with Content, Design, Video, Business Development, Sales, HR, Recruitment, and Leadership teams to strengthen brand visibility, audience engagement, employer branding, and measurable business growth.

Qualifications

• Bachelor's degree in marketing or related field.
• 3–5 years of professional experience in Social Media Management or Digital Marketing.
• Proven experience managing organic social media and paid campaigns.
• Hands-on with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong knowledge of LinkedIn, Instagram, Facebook, YouTube, TikTok, and X.

Responsibilities

• Develop and execute social media strategy aligned with brand and growth objectives.
• Own presence across LinkedIn, Instagram, Facebook, YouTube, TikTok, X.
• Plan content calendars and translate tech concepts into social content.
• Manage performance marketing campaigns across Google, Meta, LinkedIn, YouTube, and TikTok.
• Monitor metrics like CTR, CPC, ROAS and optimize campaigns.

Skills

Social media management

Analytics

English writing

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

Google Tag Manager

UTM tracking

Job description

Job Title: Social Media Manager
Employment Type: Full-Time
Work Mode: On-site
Location: Johar Town, Lahore, Pakistan
Shift: Night

Position Overview

Troxis is looking for a creative, strategic, and data-driven Social Media Manager to lead the company's organic social media presence and support performance-driven digital marketing across local and international markets.

The Social Media Manager will work closely with Content, Design, Video, Business Development, Sales, HR, Recruitment, and Leadership teams to strengthen brand visibility, audience engagement, qualified lead generation, employer branding, and measurable business growth.

Key Responsibilities

Social Media Strategy & Brand Growth

• Develop and execute the company's overall social media strategy aligned with brand, marketing, employer branding, and business growth objectives.
• Own the company's presence across LinkedIn, Instagram, Facebook, YouTube, TikTok, X, and other relevant platforms.
• Develop monthly and quarterly social media plans, content pillars, campaign themes, and platform-specific strategies.
• Establish a consistent brand voice, content direction, and publishing standards across all social channels.

Content Strategy & Planning

• Develop and manage structured content calendars across all social platforms.
• Translate complex software, AI, technology, and business concepts into clear and engaging social content.
• Write and review captions, hooks, CTAs, campaign messaging, and platform-specific social copy.
• Identify content opportunities relevant to B2B technology and international audiences.

Performance Marketing & Paid Media

• Plan, launch, manage, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok Ads, and other relevant channels.
• Develop full-funnel paid media strategies covering awareness, consideration, lead generation, conversion, remarketing, and customer acquisition.
• Manage campaigns across Search, Display, Paid Social, Video, Retargeting, and Lead Generation formats.
• Build campaigns targeting international B2B audiences based on ICP, industry, geography, job title, seniority, company size, interests, intent, and behavioral signals.
• Develop and optimize remarketing, custom audience, lookalike audience, and account-based targeting strategies.
• Manage advertising budgets, bidding strategies, campaign structures, placements, and budget allocation to maximize performance.
• Monitor and optimize key metrics including CTR, CPC, CPM, CPL, CPA, CAC, conversion rate, ROAS, lead quality, and cost per qualified lead.
• Conduct structured A/B and multivariate testing across ad creatives, copy, CTAs, audiences, landing pages, offers, and campaign objectives.

Lead Generation & Funnel Optimization

• Develop performance campaigns focused on generating qualified B2B leads and sales opportunities for company's software, AI, SaaS, and technology services.
• Monitor lead quality and campaign contribution across the lead-to-opportunity funnel.
• Analyze campaign performance beyond lead volume by evaluating lead relevance, qualification, conversion, and business value.
• Identify funnel drop-offs and recommend improvements to increase conversion rates.
• Support Conversion Rate Optimization (CRO) initiatives across campaigns and landing pages.

Tracking, Attribution & Marketing Analytics

• Implement and maintain accurate campaign tracking using GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and platform conversion tracking.
• Ensure campaigns and landing pages have appropriate conversion events and tracking structures.
• Monitor customer journeys across paid and organic channels to understand campaign contribution.
• Analyze channel attribution, campaign performance, conversion paths, and acquisition efficiency.
• Develop dashboards and reports that connect marketing activity with lead generation, pipeline contribution, and business outcomes.

Creative Performance & Experimentation

• Collaborate with Graphic Designers, Brand Designers, Animators, Video Editors, and Content teams to develop high-performing organic and paid creative assets.
• Lead concepts for Reels, Shorts, carousels, static ads, video ads, animations, employee features, and campaign content.
• Analyze creative performance to identify winning hooks, messaging, formats, CTAs, and visual approaches.

Community Management & Employer Branding

• Monitor and manage comments, DMs, mentions, tags, reviews, and audience interactions.
• Monitor audience sentiment and identify potential brand or reputation concerns.
• Develop employer-branding content around workplace culture, employee achievements, events, learning initiatives, and career opportunities.

Required Qualifications & Experience

• Bachelor's degree in marketing, Media Sciences, Mass Communication, Advertising, Business Administration, Communications, or a related field.
• 3–5 years of professional experience in Social Media Management, Digital Marketing, Performance Marketing, Content Marketing, or Brand Communication.
• Proven experience independently managing organic social media channels and paid digital campaigns.
• Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong understanding of LinkedIn, Instagram, Facebook, YouTube, TikTok, and X.
• Working knowledge of GA4, Google Tag Manager, pixels, conversion events, and UTM tracking.
• Strong understanding of digital marketing metrics including CPL, CPA, CAC, CTR, CPC, conversion rate, and ROAS.
• Excellent English writing, editing, storytelling, and communication skills.
• Strong analytical ability to translate campaign data into actionable business recommendations.

Preferred Skills

• Experience working with a software house, SaaS company, AI company, technology brand, or B2B organization.
• Experience running international B2B lead-generation and demand-generation campaigns.
• Exposure to HubSpot, Salesforce, Zoho CRM, or other CRM/marketing automation platforms.
• Understanding of MQLs, SQLs, marketing funnels, lead nurturing, attribution, and pipeline generation.
• Basic photography, videography, or video-editing knowledge is an advantage.

Tools & Platforms

• Meta Business Suite / Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• Meta Pixel
• LinkedIn Insight Tag
• Hootsuite/Buffer/Sprout Social
• Adobe Creative Suite
• ChatGPT/Claude/Gemini and relevant AI marketing tools